Director, DTC/Ecomm Analytics & Advanced Insights

Commercial Services Santa Monica, California Req. R0005662


We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD: 
As the Director, Data Analytics & Advanced Insights – DTC, you will develop and lead a team of senior data analysts, concentrating on serving UMG's E-commerce and Business Development stakeholders to move the business forward. This team will develop a rich understanding of how fans interact with our artists and brands, and it will deliver actionable insights to the DTC business to drive sales, increase lifetime value, and serve our fans better and better each day. 

How you'll CREATE: 

  • Lead DTC Analytics team to proactively identify and define high impact problems and opportunities. Create innovative solutions to these problems via in-depth analysis of the data. Build, coach, and mentor a world-class data science & analytics group 
  • Deliver and manage data-driven insights by effectively communicating the “so what” from the data to the business to leverage as a strategic business asset and driver of growth for the platform 
  • Be able to tell a story with data that is clear and compelling – speak the language easily understood by the business teams 
  • Based on audience cohorts, creating analysis with meaningful insights that improve performance, identify opportunities, improve acquisition, and reduce churn 
  • Analyze user behavioral data to identify patterns, uncover opportunities, and create a common understanding of how people are interacting with the platform and content 
  • Generate data-based insights that help to launch impactful and effective marketing and user acquisition programs. Develop a strong hypothesis, conduct A/B analytics, and make data-based recommendations 
  • Measure performance and report business outcomes on a daily/weekly/monthly basis with the most relevant KPIs converted into insights and key action items to improve efficiency 
  • Be the primary partner for cross-functional stakeholders to understand when a metric is ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success 
  • Work with other members of the team to align metric definitions across all services within the business 
  • Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making 
  • Partner closely with business stakeholders to identify and unlock opportunities, and with other data teams, improve platform capabilities around data modelling, testing platforms, data visualization, and data architecture 
  • Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices 

Bring your VIBE: 

  • Proven track record in an analytical leadership role, driving C-Suite engagement through compelling data storytelling, transforming data into actionable business insights that drive measurable impact for the company and the customer 
  • A strong understanding of statistical concepts (e.g., propensity modelling, hypothesis testing, regression analysis, etc.) and extensive experience in using SQL, Python/R and other statistical programming languages 
  • Demonstrable knowledge of modern data visualization 
  • Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry, or Social Science. Graduate degree preferred 
  • Clear written and verbal communication and the ability to command a room 
Perks Playlist:
  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
  • Flexible Paid Time Off plus Paid Holidays, 2 week “Winter Break” & Wellness Fridays (year-round)
  • Medical, Dental and Vision Insurance
  • Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
  • Robust Employee Assistance Program (for you and your loved ones
  • Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements
Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.