Senior Manager, Licensing

Synch & Licensing Santa Monica, California Req. UMG-3954


Bravado International Group is the only global, 360-degree full-service merchandise company, develops and markets high-quality licensed merchandise to a worldwide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets, and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo, and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength.

How we LEAD: 

In the Senior Manager, Licensing role, you will be a key contributor to the overall strategy and execution of the global licensing business.  This position will be responsible for driving revenue, developing strategies across our portfolio of brands, and building and maintaining strong relationships across all categories.

The Senior Manager will report to, and work closely with, the Executive Vice President of Licensing to develop and execute the licensing and retail strategies across Epic Rights portfolio of brands.

How you’ll CREATE:

In a fast-paced and growing environment like ours, priorities and projects often change so this role includes, but is not limited to, the following responsibilities:

  • Building and directing the execution, tone, and vision of specific licensing categories to drive revenue growth
  • Work with the EVP of Licensing on business planning, strategy, forecasting, and new business development
  • Identifies, sells, negotiates, and licenses appropriate top manufacturers in dedicated categories across all brands
  • Development and execution of incremental licensing 3rd party/co-branded partnerships
  • Constantly analyze the rapidly evolving retail landscape, and how that affects categories and deal negotiations
  • Quickly develop expertise in each of the relevant licensed categories and act as the resource for these categories. This includes developing a thorough understanding of the product line, the market, competitors, and all capabilities of the licensee
  • Help manage the execution of trade shows including Licensing Show
  • Lead marketing initiatives such as Press Releases, Eblasts, One Sheets, and other licensing sales tools
  • Oversee and manage the day-to-day workflow of the Licensing Manager supporting the business

Bring your VIBE:

  • 5-7 years of licensing experience, across major categories including hardlines (figures, toys, gifts, collectibles…), digital media, publishing, electronics, home décor/domestics, and consumables
  • Seasoned and skilled sales and deal negotiator
  • Current and established manufacturer and retail relationships
  • Experience in managing third-party relationships, brand owners, and licensors
  • Ability to collaborate with key internal team members, such as product & creative development, legal, PR, and marketing teams
  • Knowledge and skill in developing strategic business plans and budgeting
  • Ability to run multiple complex projects simultaneously and meet deadlines consistently
  • Exceptional written, listening, and verbal communication and presentation skills
  • Excellent organizational and analytical skills
  • Fan, and strong knowledge of, the music business a plus

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits, and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer