Brand Manager

Marketing & Digital Media Kings Cross, London Req. UMG-5380


Job title: Brand Manager
Responsible to: VP A&R/Brand Management
Department: Bravado
Location of work: 4 Pancras Square, Kings Cross

Music is Universal


It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life

Part of the Universal Music Group International Bravado is a fast-growing Music Merchandise company. They acquire and actively promote merchandise rights for UK and International music acts, celebrities and entertainment properties.

Bravado works closely with new and established clients to create innovative products and marketing plans carefully tailored to each artist or brand. Clients include over a hundred music brands such as Kanye West, Spice Girls, Elton John, The Who, The Rolling Stones, Bob Marley, Sex Pistols, Sam Smith, Take That, Skepta and Guns N’ Roses.

Bravado is currently looking for a Brand Manager to oversee a number of Bravado’s music brands.  This individual will work with the unique needs and challenges of our clients to deliver full-service support in a variety of categories including strategic planning, brand development, consumer marketing and creative development.  This person will be the central owner of the brands and will work cross-functionally with sales, tour, licensing, direct to consumer and operations teams to develop creative plans and ensure they are executed flawlessly across the globe.   


The B Side: Skills & Experience

Be Managerial


  • Define vision, mission, goals and strategy for each brand
  • Develop a global brand building and marketing plan that fits with the client/brand vision
  • Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities.
  • Awareness of the brand’s P&L and how your strategy can drive revenue
  • Work with sales and direct-to-consumer teams to develop integrated product/marketing campaigns around artists
  • Develop and execute non-traditional marketing campaigns around artist merchandise
  • Monitor and analyse business metrics in order to optimise product line and maximise commercial opportunity
  • Work closely with Sales, Licensing, D2C and touring departments to develop product lines and ensure artist strategy is executed
  • Develop artist brand standards and usage guidelines
  • Oversee the development of existing and potential client presentation materials


 Be Organised


  • Ensure campaigns and strategies are executed to the highest standards globally
  • Oversee the management of the product portfolio for each brand including product development, creative identity, style guides and internal approvals
  • Obtain and expedite all approvals required from artist


Be Creative


  • Oversee development of creative materials for artist roster
  • Develop and test new product concepts
  • Ensure all materials are consistent with strategy, on time and within budget, legally compliant


 Person Specification




  • Demonstrate capability driving brand growth and brand equity with smart and creative marketing plans
  • Experience working cross functionally to drive brand and product initiatives from concept to execution
  • Proven track record of consumer engagement planning, innovative thinking, program development and execution
  • A strategic approach to brand building programs
  • Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
  • Awareness and interest in current fashion trends and styles
  • Interest in music, especially pop/classic rock/urban
  • Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
  • Planning and brand tracking tools
  • Experience in multi-cultural marketing
  • Foster and develop a strong partnership with the client
  • Strong experience with brand planning and marketing support
  • Experience in managing innovation and new product development
  • Experience coaching employees and being coached
  • Experience in owning and tracking P&L and budget items with emphasis on ROI
  • Independent self-starter, flexible, comfortable working in unstructured environment, and able to manage multiple priorities effortlessly
  • Excellent communication skills verbal/written, meetings and presentations
  • Team player with collaborative style and good listening skills
  • Proficient in Word, Excel and PowerPoint (or similar)


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.