Digital Marketing Coordinator, Global Marketing Innovation

Marketing & Digital Media Kings Cross, London Req. UMG-5642


Job title:
Digital Marketing Coordinator, Global Marketing Innovation
Responsible to: Senior Manager, Digital Marketing & Innovation
Department: Global Marketing
Location of work: 4 Pancras Square, Kings Cross


Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life


Universal Music Group is seeking a Creative Technologist, Global Marketing Innovation who will support the Senior Manager of Digital Marketing & Innovation in development and execution of all related activities. We are looking for a talented self-motivated individual with a flair for digital innovation and tech. You will be joining a team of global digital marketing professionals who are passionate about delivering out of the box initiatives. The Global Digital Marketing Coordinator/Creative Technologists primary responsibility will be to support the marketing team to develop innovative marketing initiatives and digital tools that can be scaled across our client’s organization, as well as global digital marketing artists campaigns.


The B Side: Skills & Experience

Be Creative


  • Assist in creating digital campaigns for artists from concept to execution using knowledge of digital marketing platforms
  • Responsible for contributing innovative marketing concepts for the internal tool box; suggest improvements in new media & digital marketing where appropriate


Be Collaborative


  • Coordinate with external agencies and UK based developers; manage expectations and timelines for deliverables
  • Actively participate in creative brainstorm sessions related to social media platforms and artist campaigns
  • Interact with artist management, sub-labels and label marketing managers to present ideas and results related to campaigns


Be Organised


  • Will own digital campaigns for UK, US and Global based label artists from build out to execution
  • Responsible for monitoring & analyzing campaign results; report learning to media team & stakeholders


Person Specification




  • Proven track record in a similar role
  • High proficiency in web technology, web development and web design
  • Strong working knowledge of HTML, CSS, & JavaScript languages (or similar)
  • Thorough understanding of digital landscape (social media, digital marketing platforms, influencers etc.)
  • Forward-thinker, self-motivated individual comfortable working in start-up environment
  • Advanced graphic design skills on Adobe Photoshop (or similar)
  • Good working knowledge of design, a sense and experience of contemporary styles and trends
  • Experience with 2D/3D animation and 3D software, a plus
  • Experience working with AR Platforms such as Snapchat Lens Studio or Spark AR for Instagram AR Effects
  • Expertise in using Microsoft Office applications (or similar)
  • Manage multiple and concurrent tasks/projects; multitask and prioritize to adhere to tight deadlines, experience in coordinating with various different teams and skillsets
  • Enthusiastic & positive approach to working with ambiguity; can work well independently and collaboratively with a team
  • Passionate about music, digital world, tech and innovation!




  • Good working knowledge of mobile digital landscapes
  • Video editing skills on Adobe Premier Pro or similar software


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…


The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.