Manager, Global Insight & Consultancy

Business Strategy & Operations Kings Cross, London Req. UMG-5707


Job title:
Manager, Global Insight & Consultancy
Responsible to: VP, Global Insight & Consultancy
Department: UMGB
Location of work: 4 Pancras Square, Kings Cross


Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life

UMG’s Global Insight & Consultancy team manages the most powerful and effective data sets and research capabilities for brand partnerships in the music industry. As well as utilising sales, commercial / partner data, and social media analytics, the Global Insight & Consultancy team manages extensive consumer survey data from around the world, delivering unique detail into evolving attitudes and behaviours of today’s music consumers.

This role is based in London and will primarily support UMG’s global New Business teams, reporting directly to the VP, Global Insight & Consultancy and supporting the team to create strategically led, meaningful partnerships between artists and brands. 

The Insight & Consultancy team help create impactful partnerships that utilize data to inform the type of content and activations different music fans want based on the artist and/or brand. We believe insight-based approaches allow us to build deeper, more collaborative and longer-term relationships with brand partners.

This role requires the ability to run bespoke client projects from start to finish. Whilst the Manager will be involved in most aspects of project work, there will be a heavy focus on data analysis and interpreting results across several sources into exciting narratives.


The B Side: Skills & Experience

Be Commercial 


  • Build deliverables from research (primary & secondary), analytics and insights that inform consumer engagement, content and business development as well as brand strategies
  • Leverage primary and secondary data sources to identify market trends and customer insights - translate these into actionable brand ideas and strategies
  • Responsible for project management of internal research – designing studies, selecting appropriate methodology and packaging the information for client meetings and presentations
  • Develop cross media evaluation case studies to provide proof points for new sectors, platforms and audiences - drive understanding of the value created by UMGB partnership activity


Be Collaborative 


  • Manage selected external agency relationships, in terms of timelines and project progress to guarantee the delivery of results to the agreed timelines
  • Supporting commercial teams with artist/brand related pitch support for licensing or 3rd party marketing partnerships
  • Leverage insight projects across disciplines to deliver true value back to key stakeholders
  • Supporting the Insight & Consultancy team on a day to day basis
  • Data entry - ensuring databases are accurate and regularly updated
  • Conducting data analysis using different sources (primary research, sales data, social media, advertising, etc)
  • Quantitative research design – survey set-up, questionnaire writing, and material sourcing
  • Develop reports - preparing “skeleton” structure with key charts, then taking ad-hoc requests throughout development
  • Brainstorming / ideation

Person Specification




  • Ability to look beyond project brief and understand the projects objectives in the context of the broader business and growth challenge
  • Anticipate client needs before they are articulated, suggest alternative courses of action and have the information to map out implications to aid decision making - suggest ways to make projects run smoothly
  • Passionate about research and social media listening tools - strong advocate for data who truly believes in its value
  • Passionate about the music industry - not just music, but the music business overall
  • Naturally curious and inquisitive about consumer behavior
  • Confident, highly numerate, pro-active, creative individual able to work in a team
  • Right & left side balance i.e. comfortable with words and numbers 
  • Extremely strong attention to detail, organisation skills, ability to multi task and prioritise
  • Ability to work in a fast-paced and ever-changing environment
  • Strong communication and writing skills
  • Research skills
  • Strong insight / data analysis experience in media, creative agency, research, etc
  • Experience to include (but not limited to) social media listening tools analysis, survey set-up and design, analysis (e.g. cross tab analysis), chart creation, report writing, presenting experience
  • Comfortable with large data sets
  • Well versed with creating themes and summarizing large open-ended survey responses
  • Ability to bring data to life in an intelligent and compelling way
  • Strategic thinking
  • Comfortable in giving recommendations based on multiple sources; survey, social listening, internal knowledge, partner data, industry factors, and instinct
  • Ability to fully immerse oneself into each project regardless of the genre and/or artist
  • Keynote and Excel (or similar) expertise
  • Excellent deck design skills




  • Qualitative research experience a plus
  • Scripting, basic video editing a plus
  • SQL or equivalent data science skills a plus


Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.