Manager, Experience & Site Merchandising

Business Strategy & Operations Req. R0005860


We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How you'll LEAD:

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

UMG eCommerce is looking for a Manager, Experience & Site Merchandising to oversee frontend customer experience & optimization efforts across Interscope Geffen A&M Records ("IGA") D2C stores as part of a cross-functional team. This person will play a key role in developing & implementing always-on strategies to improve customer conversion, acquisition and retention rates. They will collaborate closely with IGA teams (digital, marketing, revenue and more) and partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, Global Insights, IT, etc.) to elevate the eCommerce experience for our labels & rights owners (ROs), artists, and, most importantly, their fans.

How you’ll CREATE:

  • Manage eCommerce experience & site merchandising efforts for IGA’s roster of D2C stores, including: 

Front End Experience & Site Merchandising:

  • Use sales data & fan insights to inform store merchandising (ex. product placement, categorization).
  • Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (ex. thematic collections, shopping guides).
  • Deploy upsell & cross-sell tactics to increase AOV.
  • Ensure that UX/UI best practices (ex. usability, accessibility, discoverability) are in place. 

Campaign & Promotion Strategy:

  • Develop promotional strategies around new music and merch releases.
  • Lead calendar planning, which includes evergreen store campaigns around key moments (ex. holidays, events, anniversaries), in partnership with Creative Planning.
  • Employ tried and tested eCommerce drivers (ex. discounts, gift with purchase programs, free shipping) to incentivize purchases.
  • Use bespoke content (ex. blog posts, videos) to increase traffic and engagement to our eCommerce stores, in partnership with creative teams.
  • Leverage social commerce and 3rd party sales channels (Instagram Shopping, YouTube x Shopify, etc.) to meet fans where they are.

Performance Analysis & Optimization:

  • Track, analyze & report performance to drive optimizations and inform planning & strategy.
  • Gather customer feedback through surveys & social listening.
  • Use heat mapping & data analytics to understand & tailor user journeys
  • Iterate and A/B test to optimize frontend experiences in partnership with Creative Planning.
  • Customer Acquisition & Retention:
  • Drive lead generation & customer acquisition programs (ex. early access, sweepstakes).
  • Inform segmentation & targeting (ex. triggered email flows, retargeting) to build customer journeys that deepen the fan-to-artist connection.
  • Develop and execute retention and loyalty tactics (ex. personalized product recommendations, rewards programs) to increase Customer Lifetime Value.
  • Implement SEO best practices to increase organic traffic and ensure store discoverability.


Collaborate with teammates across creative services, artist engagement, marketing & customer engagement, store management, operations & customer service to collectively deliver a great customer experience to IGA's artists and their fans.

Bring your VIBE:

  • 3-5 years working in eCommerce marketing or related fields.
  • Experience creating content calendars and planning marketing campaigns, including lead generation, awareness & conversion campaigns.
  • Experience with calendar planning and marketing campaigns, including lead generation, awareness & conversion.
  • Passionate about music, preferably within the IGA roster, and a solid understanding of fandom.
  • Strong critical thinking skills and an ability to make informed decisions and recommendations with data.
  • Exceptional communication skills. Must be comfortable and effective at clearly communicating concepts & ideas with company employees at all levels, including Executive Management.
  • A natural collaborator - must be willing to set ego aside to reach team goals.
  • Ability to stay flexible, calm and collected under pressure, and accountable to stakeholders across the organization.
  • Self-motivated, proactive, and resourceful.
  • Very organized and comfortable streamlining many moving parts. Comfortable juggling many high-priority projects at the same time.
  • Superior attention to detail.
  • A high level of integrity, discretion in handling confidential information, and professionalism in dealing with senior professionals inside and outside the company.
  • A plus, but not required:

Experience in the entertainment industry

CRM/Email marketing, Shopify and project management experience

Understanding of UX principles and consumer behavior

Frequent online shopper

Creative skills (Adobe Creative Suite, etc.)

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching.
  • Flexible Paid Time Off plus Paid Holidays, 2 weeks “Winter Break” & Wellness Fridays (year-round).
  • Medical, Dental and Vision Insurance.
  • Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service).
  • Robust Employee Assistance Program (for you and your loved one).
  • Annual Well-Being Allowance includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements.

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.