Campaign Manager

Marketing & Digital Media Kings Cross, London Req. UMG-5073


Job title:  Campaign Manager
Responsible to: General Manager
Department: Marketing - EMI Records
Location of work: 4 Pancras Square, Kings Cross


Music is Universal

It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected] 


The A Side: A Day in The Life


EMI Records is one of the most culturally significant labels in popular music. With an illustrious history and a diverse and ground-breaking roster of acts, the label has been at the forefront of every seminal musical movement. EMI is the UK home of the world’s biggest and most innovative artists including Elton John, Paul McCartney, Florence + The Machine, Queen, Metallica, Bastille and Chvrches. EMI’s international roster includes Justin Bieber, Lewis Capaldi, The Killers, Katy Perry, Lionel Richie and Taylor Swift. In 2020 the label began an exciting new chapter paving the way for a new generation of cultural trailblazers including Bree Runway, Greentea Peng, SG Lewis, Lancey Foux, Amber Mark, Olivia Dean and Kawala.


The B Side: Skills & Experience


Be Operational


  • Produce and product manage innovative content marketing campaigns related to your designated artists, projects and activities
  • Offer strong, cohesive briefs to creative agencies and then select the best treatment to meet the needs of the marketing campaign
  • Oversee pitching, production and delivery of all assets needed for all departments
  • Instigate photo sessions, select photographers, draft contract, attend photo shoots and distribute contact sheets to team for discussion and approval
  • When appropriate, co-ordinate video sessions as above also
  • Select creative / designer to build creative vision for your projects (from vinyl product to album visualisers) and obtain approval of both Artist Management and the Head of Marketing (and International colleagues where appropriate).
  • Liaise regularly with artists and their management to discuss any relevant marketing issues
  • Oversee all market research activity, on- and off-line, liaising closely with the Universal Music Insight division
  • Manage the digitisation of visual marketing and advertising assets as company technology allows
  • Embrace new technologies and their benefits – commercial and creative – for the growth of the unit and the business.
  • Work closely with the wider label – A&R/Digital/Audience/Press/Promotions/Sales etc. to ensure connected and cutting-edge campaigns across the business
  • Write and publish weekly marketing updates for the label
  • Manage relevant artist showcases and events
  • Coordinate retail-marketing strategy across specialist retail and DSPs globally with the commercial team
  • Execute production of artist in store PAs and other promotional activities involving live performances
  • Liaison with the A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product
  • Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure


Be Digital


  • Digital campaign strategy, ideas and execution across a roster of artists
  • Audience insight and development strategy for each artist. A focus on audience building for all artists
  • Integrate influencer and lifestyle marketing into all digital campaigns and maintain a good knowledge of key players and trends within this space
  • Executing promotional activations for our artists with various digital partners (social media platforms, publishers, tastemakers)
  • Stay abreast of new technology and music trends and find opportunities to effectively work these into artist campaigns
  • Oversee the briefing, build and maintenance of all artist digital touch points - official website, social networks, apps, mobile destinations etc
  • Thorough knowledge of Tiktok, Instagram, Youtube and all other relevant social media essential
  • Sourcing, briefing and overseeing external social media agencies for individual artists
  • Occasional social media reporting, social media calendars and social health-checks
  • Ensure CRM and data capture is sewn into all artist campaigns in and out of the release cycle


Be Collaborative


  • Work with the other label teams eg commercial, promotion, international and A&R to devise cohesive campaigns in all areas


 Be Financial


  • Have complete awareness of marketing cost-per-unit and the commercial context of any given album or project.



Person Specification





  • Proven experience of successfully managing a wide range of acts
  • Interest/knowledge of dance, electronic, alt pop music 
  • Proven knowledge of charts, trends and artists
  • Must be fully immersed in popular culture and a digital native with keen understanding of current youth trends
  • Must have a full understanding and passion for the latest innovations and consumer trends in digital media and technology
  • Passion and experience in digital marketing
  • Proven capability to work autonomously, demonstrating the ability to make decisions
  • Drive and ability to push projects through to completion.
  • Experience of managing budgets
  • Proven ability to contribute to innovative, creative and commercially successful marketing strategies
  • Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
  • Capacity to represent the company across inter-disciplinary groups
  • Strong communication skills, written and verbal
  • Experience assisting photo shoots, including managing budgets, briefs and contracts
  • Experience of working with and guiding external creative and media buying agencies



  • Excellent contacts with photographers, creative agencies, influencers, tastemarkers, social platforms


Bonus Tracks: Your Benefits



  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…


The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.