Marketing Director

Marketing & Digital Media Miami Beach, Florida Req. UMG-5221


Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including J Balvin, Karol G, Sebastian Yatra, Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

How we LEAD: 

This Marketing Director role sits on the Universal Music Latino team. This person will oversee day-to-day marketing and project management.  Candidate must be able to work multiple projects simultaneously and is responsible for all marketing and promotional activity, including audience development initiatives and long-term projects.

This role will also aid in the development of marketing strategies utilizing technology partners, digital developers, and social media. Core functions include working with internal and external partners to secure their support and participation in campaigns, working with agency partners and overseeing execution of progressive marketing strategies and campaigns.

How you’ll CREATE:

  • Responsible for the planning, development, strategy and execution of artist projects/releases
  • Work closely with artists and their representatives to define marketing objectives
  • Execute marketing initiatives to build campaigns from the ground up
  • Oversee campaign execution with a focus on audience development
  • Direct and manage creative processes for internal and external partnerships
  • Manage, interpret and report on the performance of campaign initiatives in partnership with cross functional teams
  • Drive progressive marketing campaigns and inspire innovation across the team with an eye towards building new processes to make these campaigns come to life

Bring your VIBE:

  • 6 experience in marketing related position across record label and entertainment
  • Ideally, experience in and passion for global music marketing
  • Understanding of new technology and marketplace powering today and tomorrow’s music industry
  • Experience in digital marketing, CRM, fan engagement and analytics
  • Proven ability to build and manage strategic marketing partnerships and build process to keep these partnerships moving
  • Strong grasp of collaboration and asset management tools
  • Excellent presentation, communication and analysis skills
  • Ability to handle multiple projects and operate effectively in a high-pressured environment
  • Ability to forge excellent internal communication with team members and able to build excellent professional working relationships
  • Candidates should be creative, innovative, detail-oriented, and resourceful

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Winter Break”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.