Head of Audience Development

Business Strategy & Operations Kings Cross, London Req. UMG-5762


Job title: Head of Audience Development
Responsible to: Audience Development Director
Department: UMC
Location: 4 Pancras Square, Kings Cross

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation. 

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: The Label and Team


UMC is the label responsible for ensuring the continued success of Universal Music Group’s world class catalogue of recordings.  We work with some of the most trailblazing and timeless artists of all time, keeping them at the heart of global culture. From The Beatles to Amy Winehouse, through the soundtracks of Disney and new albums from icons such as Def Leppard, UMC develops strategies across audio, video, marketing, social, streaming and product development.

The Audience Development team is at the heart of UMC’s work to grow bigger, more engaged global audiences for our artists and their catalogues. We develop innovative plans with a focus on storytelling, leveraging established platforms and pursuing emerging digital opportunities.

The B Side: A Day in the Life

Digital Expertise

  • Educate and inspire the label, artists and managers around digital opportunities
  • Use knowledge of existing platforms to accelerate audience growth & engagement
  • Lead creative thinking to deliver PR-worthy ideas and industry firsts
  • Identify emerging platforms and establish how we should engage with them
  • Deepen relationships with digital partners and generate partnership opportunities

Team Leadership

  • Build and develop relationships with key artist managers and business stakeholders
  • Lead the pitching of ideas to artist teams and provide ongoing strategic consultancy
  • Be the lead contact in the team for certain artists and projects
  • Deputise where necessary for the Audience Development Director
  • Manage multiple direct reports and develop talent

Campaign Delivery

  • Write comprehensive digital marketing plans and lead their execution
  • Support more junior teammates in campaign development and delivery
  • Appoint and manage specialist content suppliers and agencies
  • Lead on marketing effectiveness and help prove what is working
  • Oversee the team’s campaign marketing budgets and expenditure

Person Specification

  • Comfortable spanning a wide breadth of work and projects.
  • Aptitude for thinking strategically and creatively.
  • Proven success in establishing new ways of working.
  • An organiser who brings large complex teams together
  • Ability to map out and build a strong professional network.
  • Fast learner who can work autonomously and solve problems.
  • Someone who enjoys teaching others and developing within the business.
  • Excellent verbal and written communication skills with the ability to deal with people at all levels of business.
  • Confident meeting and presenting to artist management and external partners.
  • Self-motivated, hardworking and enthusiastic.
  • Hold a deep understanding of culture, technology and internet behaviour
  • Passionate about music and the digital landscape – and ultimately a music obsessed fan with broad tastes!


Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.