Creative Marketing Executive

Marketing & Digital Media Kings Cross, London Req. UMG-5692


Job title: Creative Marketing Executive
 Responsible to: Senior Creative Marketing Manager & Digital Strategist
Department: EMI
Location of work: 4 St Pancras Square, Kings Cross


Music is Universal


It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]

The A Side: A Day in The Life


Very few brands are as identifiable as EMI. From its humble roots as a London based record store, the label has been at the forefront of musical disruptions for over 40 years – prog to punk, new romantics to rave, indie to girl-power. Bastille, Jonas Blue, SG Lewis and many more continue to carry to torch for the label, making EMI one of the biggest in the UK today.


We are looking for a Creative Marketing Executive who’ll assist with engaging, strategizing and executing digitally focused marketing campaigns for an array of artists across the EMI roster. This is an exciting 360 role involving the management of campaigns, development of fanbases and audiences, structuring and strategizing the artists identity online as well as executing high quality content and storytelling marketing in order to grow artist brands holistically and generate commercial results.


The B Side: Skills & Experience


Be operational:

  • Lead and manage projects and campaigns from start to finish
  • Lead and conduct full team meetings internally and externally about the artist and projects 
  • Write and publish weekly marketing updates for the label
  • Manage relevant artist showcases and events
  • Execute production of artist in store PAs and other promotional activities involving live performances
  • Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure



Be collaborative:


  • Working with artists and managers collaboratively to establish an artist’s identity and how that evolves and is communicated across all areas of the project 
  • Identify content and story-telling opportunities with artists with the aim to fuel consistent social media and fanbase growth
  • Be label representative for the artists and project and point of contact for all departments 
  • Ensure internal and external relationships surrounding the artist and project are maintained 
  • Collaborate effectively with CRM, E-Commerce, Data, A&R, Creative, Content, Commercial, Press, Radio, Promo and International to fuel the growth of the artist and project 
  • Coordinate retail-marketing strategy across specialist retail and DSPs globally with the commercial team
  • Liaise with A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product
  • Present learnings, updates and inspiring case studies to the wider company
  • Working collaboratively with the wider marketing team, offering space and time to help brainstorm and ideate around other campaigns and offer a layer of digital support



Be creative:


  • Focus on building and exercising creative influencer and creator partnerships across all socials including Twitch, Instagram, TikTok, Discord and YouTube 
  • Presenting a 360 eco-system around our artists and projects internally and externally to ensure all departments and members of your team are aligned with the goals, targets and vision for each milestone of the project 
  • Ambitiously strive to grow and sell records via creative storytelling, innovative technology and fanbase engagement



Be digital:


  • Regularly report social growth, record updates, audience development results, CRM growth, content consumption to the label and management teams of your assigned roster providing context to ensure steps are taken to take the records to the next level 
  • Have a ‘fan first’ mind-set
  • Help and produce effective ways to collaborate with creators and inject influencers throughout our campaigns via creative content days, creator camps and music video shoots
  • Brief and commission the best promotional assets and content for artist social media channels 
  • Build relationships and network with influencers, creator agencies, digital platforms, social media managers and agencies
  • Build relationships and network with new upcoming creatives specialising on social media content, YouTube content, social media photos, music videos, press shoots and more 
  • Understand the value of the digital market and be prepared to negotiate and ensure we’re getting the best prices across the board
  • Work with EMI promotion’s social lead Ali to maximise every moment and opportunity across TV and radio 
  • Executing promotional activations for our artists with various digital partners (social media platforms, publishers, tastemakers)
  • Stay abreast of new technology and music trends and find opportunities to effectively work these into artist campaigns
  • Oversee the briefing, build and maintenance of all artist digital touch points - official website, social networks, apps, mobile destinations etc
  • Help produce content days
  • Create assets and tools which are cut through the noise online
  • Mentor artists on best practices and uses of social media
  • Network within the digital marketing space with the aim to feedback contacts and information to the wider marketing team including influencer agencies, social agencies, web builders and content creators
  • Partake in pitching, signings and onboarding of artists to EMI from a digital perspective
  • A finger on the pulse of the latest innovations and consumer trends in digital media and the ability to communicate this information to the wider team


Personal specification

  • A passion for music
  • Able to use consumer data and research to identify new opportunities and approaches and implement within the marketing and promotions teams
  • A clear understanding of consumer behaviours in and out of the digital space and the ability to devise tactics which address their needs and positively engage
  • Proven ability to integrate new digital deals/partnerships into everyday marketing and promotional planning
  • Act as a company advocate for digital media principles
  • Excellent written and verbal communication skills

Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.