Senior Manager, Marketing

Marketing & Digital Media Hollywood, California Req. HOTJOBS-2638


Description

Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Music Group is home to some of the best-known labels in modern music; encompassing the jazz icons of Blue Note, Capitol’s generations of pop stars, and the legendary recording of Motown to name but a few.  We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry.  This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.

Blue Note Records is home to the finest in American Jazz since 1939 with some of the best leading artists: Horace Silver, Jimmy Smith, Freddie Hubbard, Lee Morgan, Art Blakey, Grant Green, Hank Mobley, Wayne Shorter, Bobby Hutcherson, and Jackie McLean. We are currently seeking a Senior Manager, Marketing who will oversee and direct all aspects of day-to-day marketing and will partner with our label head/managers/artists to develop marketing campaigns that strategize the best course to market for their releases.

Job Functions:

  • Create and implement full release strategies for artist projects, presenting the artist’s vision and driving commercial results
  • Attend planning and scheduling meetings as required
  • Ensure the timely delivery of all tools (digital, video, photos, promotional materials)
  • Review marketing plans from the international markets on priority releases and respond accordingly
  • Coordinate & manage global catalog marketing campaigns utilizing editorial, social & d2c opportunities and being aware of new opportunities afforded by emerging technology
  • Manage artists’ schedules and promotional activities on releases
  • General problem solving for domestic and international affiliates for all aspects of releases entailing communication with Legal, Supply Chain, Digital, Sales, Licensing, etc.
  • Forge strong working relationships with Artist Management, Marketing colleagues and A&R Departments across Capitol
  • Ensure that budgets are adhered to on marketing campaigns
  • Ensure all necessary shared documentation is kept up-to-date. This will include ensuring start memos and product notifications are completed for releases and the USM release schedule is kept fully up-to-date
  • Establish appropriate communication channels within the priorities team and the company to ensure relevant information/knowledge is shared
  • Maintain strong working relationships with Capitol departments and all territories
  • Monitor projects and provide regular detailed written reports as determined by the VP
  • Constantly review real-time data and draw actionable conclusions to reach goals, managing fluid marketing plans and pivoting as necessary
  • Develop and execute digital marketing strategy for each artist including social media, website & advertising, while also leading asset creation for those properties
  • Direct indie service providers and oversee their performance – including designers, publicists, videographers, photographers and radio personnel
  • Copywriting for the label’s print advertisements and marketing materials

Job Requirements:

Skills/Abilities:

  • Ability to forge excellent internal communication with team members and able to build excellent professional working relationships
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Candidates should be creative, innovative, detail-oriented and resourceful.
  • Must be able to prioritize and multi-task
  • Build and manage project budgets
  • Experience of working, influencing and persuading at all levels of an organization (upwards and downwards)
  • Comfortable using data & insights to help inform decision making
  • Knowledge of the domestic, international and digital marketplaces and how they are evolving
  • Positive, proactive and pragmatic approach to any situation. Able to deal with problems as they may arise
  • Strong presentation and written/verbal communication skills
  • Prepared to travel as required
  • Must have strong music industry relationships

Experience:

  • Experience strategizing and executing marketing campaigns (please be prepared to provide examples of or discuss campaigns you've worked on)
  • Existing relationships with labels, brands and existing contacts at digital platforms
  • Advanced level artist relations experience
  • 4+years experience in music industry marketing

Education:

  • Bachelor’s degree or equivalent experience preferred

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.