Artist Channel Strategist

Marketing & Digital Media Kings Cross, London Req. UMG-5669


Job title: Artist Channel Strategist
Responsible to: Audience Development Director
Department: UMC
Location: Kings Cross 4PS

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.


Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.


We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: The Label and Team


UMC is the label responsible for Universal Music Group’s world class catalogue of recordings. Our purpose is to drive the continued cultural impact of our songs and artists. 


Steeped in music culture and with a deep respect for artistry, our dynamic label is as exciting and creative as our artists – with teams working across audience development; creative; commercial; marketing; a&r and more. 


With any recording over three years falling within our remit, our repertoire covers a vast variety of artists – from iconic like The Beatles, Bob Marley, Amy Winehouse, to the catalogues of current stars like The 1975, Jamie T and Lana Del Rey; plus the soundtracks of Disney.   

The B Side: A Day in the Life

Creativity & Storytelling

  • Design powerful ways to tell artist stories and bring their music to global audiences
  • Leverage a deep understanding of culture, technology and internet behaviour
  • Develop original ideas and direct the production of compelling content
  • Explore opportunities for innovation and industry firsts

Digital Channels

  • Craft industry-leading artist YouTube strategies
  • Define best-in-class approaches for artist digital channels and content
  • Deliver cutting-edge social video strategies to grow reach and engagement
  • Identify opportunities on emerging platforms and establish best practice

Partner Relations

  • Build trusted relations and generate opportunities with established digital partners
  • Pitch ideas to artist teams and provide ongoing strategic consultancy
  • Appoint and manage specialist content suppliers and agencies
  • Determine how we collaborate with creators and talent

Person specification

  • An open-minded, curious and strategic thinker
  • Proven success in establishing a new way of working
  • An organiser who brings large complex teams together
  • Ability to map out and build a strong professional network
  • Fast learner who can work autonomously and solve problems
  • Someone who enjoys teaching others and developing within the business
  • Excellent verbal and written communication skills with the ability to deal with people at all levels of business
  • Confident meeting and presenting to artist management and external partners
  • Self-motivated, hardworking and enthusiastic
  • Passionate about music and the digital landscape – and ultimately a music obsessed fan with broad tastes!


Bonus Tracks: Your Benefits


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.