eCommerce Manager

Commercial Services Kings Cross, London Req. UMG-5433


Job title: eCommerce Manager
Responsible to: Senior eCommerce Manager
Department: eCommerce, UMUK
Location of work: 4 Pancras Square, Kings Cross


Music is Universal



It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]


The A Side: A Day in The Life

UMUK value e-Commerce as a key foundational channel to connect artists and fans. This is a key role within our store management team to deliver a best in class service for our artists, labels and fans and ultimately delivering a first class customer experience to customers.

We are seeking an experienced eCommerce manager to work with one of UMUK’s frontline labels on all eCommerce activities and manage one of growing our direct-to-consumer retail brands. The candidate will work with the label to deliver project manage and oversee store builds and launches and above all deliver a focused, profitable, and innovative e-Commerce strategy for their artist and label store all in line with eCommerce best practice.


The B Side: Skills & Experience

Be Strategic

  • Overseeing the eCommerce strategy for a wide range of campaigns for Virgin Music label & Artist Services & managing one of Universal Music UK flagship retail brands
  • Deliver an effective eCommerce strategy and proactively project manage the daily store operations across a wide range of releases in a fast-paced environment
  • Formulate & execute D2C product strategies to drive conversions whilst also delivering the best possible customer experience at all times
  • Work with UK eCommerce Operations team to ensure products are kept in stock to maximise sales potential throughout product life
  • Explore new methods for generating revenue via the artist website/web store with 3rd party distributors
  • Work with the central eCRM team and Label/RO Commercial and Marketing departments/contacts to ensure that e-Commerce initiatives are integrated into all marketing/CRM activities
  • Manage relationships with our key partners in the eCommerce space, notably the Labels, brand owners, tech team and finance teams, warehouse team, procurement and merchandise companies and suppliers


Be Operational


  • Project manage eCommerce store builds on the eComm platform in line with UMG eComm best practice
  • Day to day operations management of the stores ensuring products are set up, listed, images sourced, prices correct, and products are kept in stock to maximise sales potential
  • Merchandising of artist store pages and departments in line with analytics and data to optimise conversion
  • Day to day management of the artist store admin, ensuring banners, offers and buy buttons are appropriate and effective with particular focus on pricing and availability of product
  • Work closely with label commercial teams to identify new product ranges to monetise the assets of artist/Label/RO across all labels for new retail brand
  • Develop merchandise calendars for artists where required
  • Be abreast of developments in the eCommerce area, particularly with regard to other artist store offerings, but in addition, good retailing practice outside of the music industry
  • Analyse store conversion date and analytics to drive better data led decisions in the d2c & eCommerce space

Be Administrative


  • Manage the web store release schedule with the Label/RO contact
  • Manage the product and launch schedule for the retail brand and work with the customer service team to proactively manage any issues
  • Work with the Label/RO in delivering sales, stock, and profitability reporting
  • Work with the Label/RO Digital and Marketing departments/contacts to ensure marketing and digital strategies adequately drive traffic and awareness of the eCommerce solution/web store
  • Reporting of sales trends and store activity to Label/RO contacts and Director of eCommerce


Person Specification




  • Commercial & analytical approach to business, adept at working and achieving store revenue targets
  • Shopify / store CMS experience
  • Strong understanding of core eComm best practice focused on achieving time delivery to the fan
  • Comprehensive understanding of digital and commercial opportunities
  • Demonstrable eComm management experience, including eComm CMS / admin area to run eComm store fronts
  • Excellent communication skills, both verbal and written
  • Ability to work under pressure and to strict deadlines
  • Ability to multitask & prioritise and project manage multiple stores and campaigns
  • Good presentation skills
  • Flexibility to work hours above the normal working hours if needed
  • Microsoft Excel, powerpoint & Photoshop skills
  • Strong eComm retail background, adept at music new release product campaigns and evergreen merchandising of artist webstores
  • Ability to work with multiple stakeholders across UMUK and international territories
  • Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner
  • Understanding of the CRM to drive e-Comm sales
  • Basic HTML skills to set up store front end experiences
  • Strong communication co-ordination skills, with the ability to management multiple workstreams, often across multiple timezones
  • Knowledge of Google Analytics and or other major analytics platforms
  • Excellent understanding of consumer online experience on various e-commerce platforms
  • Strong track history of using data and analytics to make informed commercial decisions
  • An interest in consumer insight and the impact on product offerings
  • Passion for music



  • Knowledge of Hip-Hop artist genre and associated lifestyle brands in this space
  • Ability to work with HTML5 & CSS, working knowledge of SEO best practice
  • Experience of ticketing and live music structure
  • Experience/knowledge of record label process
  • eCommerce/Retail experience including fulfilment operations


Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.