Senior Manager, Artist Channels

Business Strategy & Operations Santa Monica, California Req. UMG-4096


We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD: 

UMe is presently seeking a Senior Manager of Artist Channels in the company’s Santa Monica, CA location. This position will partner and liaise with labels, artists & managers to develop and deliver effective artist branded infrastructure, execute marketing campaigns that maximize potential revenue streams and market share. This role will facilitate the development of strategies, processes and management of artist channels for the UMe commercial & marketing teams as well as oversee their implementation, measurement, oversight, and progress. Core functions include the development and realization of channel access, strategies, reporting, tools, metrics, benchmarks, technology initiatives, and infrastructure to support and improve the operational functions and output. This position will be globally focused in order to maximize both commercial and marketing efforts.

How you’ll CREATE:

  • Obtain and manage access to the artist and label YouTube channels with a secondary view and advisement on Spotify channels
  • YouTube OAC expert; manage channels on behalf of artists and label, provide content and strategy, including Community Tab engagement, channel curation, and best practices
  • Liaise with Product Managers, Production teams, and Artist/Estate Managers to maximize channel, profile marketing, and commercial output
  • Identify marketing & commercial opportunities to maximize artist and curator revenue and market share
  • Use analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions
  • In conjunction with marketing and social media teams, develop artist channel and curator currency in the form of social media support, playlisting and various others uses of platforms and partner tool-kits
  • Seek, secure and ensure promotional opportunities are executed within the scope of opportunity across channels
  • Effectively communicate specific data points that are meaningful to artist/manager and curator expectations
  • Understand the demographics that comprise artists' and curator brand fan bases to maximize channel output and communication
  • Be immersed and speak eloquently to the relevance of an artist brand within the culture of the scene, conveying what is meaningful for the artist brand and manage relations to deliver desired results

Bring your VIBE:

  • YouTube Certified
  • 2+ years of applicable experience in the music industry (experience at the partner level, marketing and operational preferred)
  • Experience strategizing, executing marketing and channel management whether artist or curator brands
  • Strong background in social and digital marketing
  • Must be tech-savvy with a deep understanding of current & forthcoming technologies and general market trends
  • Must be familiar with/able to navigate information tools and utilize numerous data dashboards
  • Must be creative, innovative, detail-oriented, and resourceful
  • Must be highly organized and able to prioritize and multi-task
  • Strong analytical skills with ability to efficiently communicate strategy, results, and market conditions that will drive project growth and optimization
  • Strong communication skills with the ability to write and convey marketing plans/efforts to artist, executives, and management teams
  • Strong interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Strong organizational and time management skills, including prioritization and follow-through
  • Proven ability to build and manage strategic technology partnerships
  • Strong grasp of collaboration and asset management tools
  • Excellent presentation, communication, and analysis skills
  • Ability to handle multiple projects and operate effectively in a high-pressure environment
  • Ability to work in a collaborative, cross-team capacity
  • Bachelor’s preferred

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer