Marketing Director

Marketing & Digital Media Manila, Philippines Req. UMG-3212


Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world

We are in search of a Marketing Director to be based in Manila.

 

About this role:

  • Coordinate with regional/global marketing team, domestic A&R team and other labels within UMG
  • Responsible for end to end marketing of UMG artists 
  • Create, execute and manage successful marketing campaigns for the artists
  • Implement marketing strategies for the label and artists. 
  • Oversee all consumer marketing plans related to frontline artists, projects and activities.
  • Guide and mentor the marketing team with their day to day jobs and development
  • Responsible for the management of Creative Manager and ensuring that the creative visual output delivered by the department is of the highest standard and quality.
  • Build relationships internally and externally to drive opportunity for the label and our artists.
  • Responsible for project P&L, budgeting, compliance controls of the marketing department.     
  • Maximize the potential of our catalogue via marketing activities

 

Desirable Traits:

  • At least 10 years of full-spectrum marketing experience
  • At least 4 years of managerial experience
  • Experience from FMCG/ Telco/ e-commerce/ music/ entertainment or related industry
  • Excellent knowledge of the digital marketing landscape
  • Have international exposure
  • Great experience with consumer insights
  • Track-record in delivering successful global marketing campaigns for new artists
  • Ability to work on multiple projects and multiple levels simultaneously.
  • Strong proven commercial and creative acumen.

 

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.