E-Commerce Product Manager

Commercial Services Kings Cross, London Req. UMG-5586


Job title: E-Commerce Product Manager
Responsible to: Label Commercial Director
Department: eCommerce
Location of work: 4 Pancras Square, Kings Cross

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected] 


The A Side: A Day in The Life


UMUK value e-Commerce as a key foundational channel to connect artists and fans. This is a key role within our labels to drive their eCommerce evergreen merchandise and music product strategy. You’ll work closely with all areas of the label and artist management to identify, design and develop profitable merchandise product ranges and deliver eCommerce product and marketing strategies that grow revenue across a diverse roster of eCommerce stores.

Using your creative experience develop the merchandise with label and central creative teams and also manage product launches with our central eCommerce team. You will deliver focused, profitable, and innovative e-Commerce product strategies for each artist, all in line with eCommerce best practice and deliver the best possible customer experience.

This role is unique in that it has creative, commercial and operational elements. The day to day will be varied, fast paced, and often high pressure but always rooted in developing products in line with the labels commercial strategy and achieving an exceptional fan experience that is authentic to our artists and their fans.


The B Side: Skills & Experience


Key Responsibilities

  • Deliver effective e-commerce product (merchandise and music) strategies across a wide range of frontline and catalogue artists.
  • Work with the artists, label a&r, creative teams, the central design and print team and 3rd party merchandisers to develop artist merch ranges
  • Develop & deliver D2C merchandise calendars for artists across the labels roster that deliver incremental revenue and deliver the best possible customer experience to our fans at all times
  • Manage the labels eCommerce always on merchandise strategy ensuring artist stores remain active outside of the traditional album pre-order and release cycle
  • Where required, explore and close eComm merch artist deals directly with the artists, looking for opportunities with every artist from developing to established
  • Work with the central eCommerce team to launch product drops and store builds in line with eComm best practice
  • Work closely Label Marketing and CRM to optimise marketing across all campaigns ensuring products are appropriately marketed and are part of wider artists campaigns
  • Track ROI and campaign effectiveness. Report sales trends and store activity, identifying pitfalls and sharing learnings for future campaigns
  • Work with the central e-CRM team, demand marketing & media buying teams to ensure that e-Commerce initiatives are integrated into all central marketing/CRM and paid media activities

Skills and Experience

  • Proven experience in eCommerce specifically in apparel product development / merchandising ideally in music / entertainment / fashion
  • A demonstrable ability of brand management specifically developing always on or evergreen and merchandise ranges
  • A passion for music and fashion and as it relates to merchandise. The successful candidate will have a demonstrable creative mindset to create engaging products for our artist stores
  • Proven experience of merchandise product development, working with designers and printers and to develop merchandise ranges.
  • Strong understanding of core eCommerce best practice focused on achieving an amazing fan experience
  • A Commercial & analytical approach to business, adept at working and achieving store revenue targets
  • Excellent verbal and written communication skills
  • Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner
  • A solid understanding of performance marketing and using a marketing channel mix to drive e-Comm sales
  • Knowledge of Google Analytics and or other major analytics platforms to track performance


  • Experience of label / merchandise brand management


Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.