Senior Executive - Performance (Dubai)
Description
UM Vision
UM is a global media agency committed to Futureproofing clients' businesses for the now and the next. We use the transformational power of rich analytics and insights to drive growth and engage consumers across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands whilst providing an empowering culture in which our people can thrive.
Our ‘now and next’ approach has been noted at the highest industry level, with Forrester ranking us as the #1 global agency network for current offerings and future strategies. And in RECMA’s most recent report, we were named the #2 agency globally in 2021, and the #1 agency across MENA for the 5th year in a row. Our client roster includes Emirates, FAB, Johnson & Johnson, McDonald’s, Sony, and New Balance to name a few.
Our most prized accolade is that of our team whereby they voted us as a “Great place to Work” in 2022 and 2023. A recognition we aim to keep upholding by putting them at the centre of our business and continuously fostering an environment built on meritocracy, a sense of belonging, and community spirit to encourage work-life integration
People
In this role, you’ll be responsible for executing paid media campaigns across several different media platforms, such as social and programmatic. This role works hand-in-hand with cross-functional teams at UM MENAT, also responsible for delivering tactical strategies that align with brand goals & reporting on performance. Teamwork, analysis and strategic thinking are critical aspects of this position’s responsibilities.
Responsibilities:
- Own campaign setup, daily optimizations, new campaign rollouts, UTM tagging, audience development, budget adjustments; across various digital platforms -- specifically social.
- Define KPI baselines and goals, analyze paid platform results, and provide key takeaways to the team and clients.
- Constantly work to improve campaign performance through real-time optimizations, strategic recommendations through insights collection, and generally strive to “over-deliver” for clients.
- Maintain campaign pacing reports to ensure campaigns deliver in full KPIs previously planned.
- Create excel pivots, charts and graphs as well as develop actionable insights for client-facing campaign reporting.
- Develop a strong working relationship with the media partners, to become the point person for day-to-day needs and account maintenance for all active campaigns.