Digital Marketing Manager
Description
Job Title: Digital Marketing Manager
Location: Toronto
Reporting to: Digital Commerce Director
About UNIQLO
UNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM TAM, and UNIQLO. FR is currently among the world’s top three largest apparel retail companies and UNIQLO, its pillar, is considered Japan’s leading specialty retailer. With an operation spanning over 2300 stores worldwide in more than 25 countries and regions, UNIQLO is driven by its LifeWear concept for ultimate everyday clothes, offering unique products made from high-quality, highly functional materials, at affordable prices. UNIQLO proactively seeks to minimize the environmental impact of our businesses through the development of recycle-oriented products while continuing to offer people all over the world the joy, happiness, and satisfaction of wearing truly great clothes that embody our corporate philosophy: Changing clothes. Changing conventional wisdom. Change the world.
At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance-based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO!
Position Overview
The Digital Marketing Manager will be responsible for developing, executing and analyzing digital marketing strategies around owned, earned, and paid media for the purposes of growing brand awareness and driving traffic and revenue to the Uniqlo retail stores and website in Canada. The individual must be experienced and comfortable reporting results and educating all levels of management in the area of acquisition marketing. This role is reporting into the Director of Digital Commerce; the position will have one direct report as well as close collaboration with external agencies and should have strong experience in effectively managing and developing team members.
Job Description
- Strategically manage paid search, display, and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met
- Lead end-to-end digital campaign execution to support UNIQLO’s global direct to consumer and retail channels including strategy, planning, forecasting, building, optimization and reporting
- Lead and manage a team of digital marketers focused on paid search (SEM), paid social, and CRM
- Understand and analyze digital marketing KPIs (ROAS, CPA, CPM, CTR, etc.), and report results to the leadership and other stakeholders, expanding visibility of digital marketing to the business
- Oversee all calendar communication, ad copy, and creative used within marketing across channels, working closely with Associate Manager to provide guidance and support
- Responsible for efficient management of marketing budgets tied to both performance and awareness goals
- Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings
- Partner with brand and EC teams to define and execute scalable audience strategy and brand focused messaging across digital channels
- Initiate and lead development of digital marketing localization and translation
- Develop seamless multi-channel journeys to drive acquisition and retention
- Ensure best-in-class campaign UTM tracking, attribution modeling and tag management to enable accurate reporting of digital marketing tactics
- Maintain up-to-date knowledge of industry news, best practices and changes in platforms, and identify how they impact existing programs
- Active participant in cross functional meetings that may or may not be related to acquisition marketing
- Perform other duties as assigned
Desired Skills and Experiences
- Minimum 4+ years hands on digital marketing experience, managing large-scale, performance driven campaigns either agency or client side.
- 3+ years of people management and/or leadership experience is required *must have experience managing direct reports and leading a team*
- Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager)
- Experience with retail marketing strongly preferred
- Proven ability to develop digital marketing campaigns that adhere to brand values and deliver performance or awareness results
- Strong analytical skills with the ability to draw conclusions and make recommendations based on data
- Experience working in EC and/or Marketing and/or loyalty is an asset
- Strong familiarity with SQL, relational databases, Excel pivot-table and statistical techniques is a plus
- Strong teamwork and communication skills
- Ability to work in a fast-paced environment and effectively prioritize/time manage to deliver results and meet deadlines
UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.