Retail Marketing Manager
Description
Job Title: Retail Marketing Manager
Location: Toronto
Reporting to: Marketing Manager
About UNIQLO
UNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM TAM, and UNIQLO. FR is currently among the world’s top three largest apparel retail companies and UNIQLO, its pillar, is considered Japan’s leading specialty retailer. With an operation spanning over 2300 stores worldwide in more than 25 countries and regions, UNIQLO is driven by its LifeWear concept for ultimate everyday clothes, offering unique products made from high-quality, highly functional materials, at affordable prices. UNIQLO proactively seeks to minimize the environmental impact of our businesses through the development of recycle-oriented products while continuing to offer people all over the world the joy, happiness, and satisfaction of wearing truly great clothes that embody our corporate philosophy: Changing clothes. Changing conventional wisdom. Change the world.
At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance-based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO!
Position Overview
UNIQLO Canada is seeking to hire a Retail Marketing Manager to join our growing Marketing/PR team. The Retail Marketing Manager will be responsible for implementing and leading instore marketing campaigns and new store opening events in 2024/2025 with responsibilities developing both short-term and long-term marketing strategies, creating IMC, executing campaigns, monitoring ROI and managing marketing budget. More importantly, the Retail Marketing Manager will be tasked with increasing UNIQLO brand awareness and preference through various marketing activities.
Job Description:
- Building brand awareness and positioning through effective retail marketing
- Developing and evaluating marketing strategy for instore campaign and new store opening events
- Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
- Develop integrated media plan which meets both effectiveness (Quality) and efficiency (Cost)
- Effectively develop, coordinate, and execute regional marketing plans, including grand openings, product focused campaigns, and focus store activities
- Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores
- Closely communicate with internal counterparts and external agencies to best screen incoming proposals and business opportunities
- Additional duties as assigned.
Desired Skills and Experiences:
- Bachelors or masters degree in marketing, business, business management or related field
- 5-7 years of experience in developing marketing campaigns, marketing strategies, and plan execution
- Marketing experience with retail stores is considered an asset
- Detail oriented with strong project management skills
- Strong analytical skills
- Ability to quickly adapt to change
- Must be able to collaborate cross functionally and willing to work in a team-based environment
- Ability to communicate clearly and concisely
UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.