Account Manager, Marketing & Communications

Marketing & Communications Worcester, Massachusetts


Position at UMass Memorial Health

Everyone Is a Caregiver.

At UMass Memorial Health Care, Everyone is a Caregiver regardless of title. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health care system of Central and Western Massachusetts, and a place where we can help you build the career you deserve. We are more than 14,000 employees, working together as one health care system. And everyone, in their own unique way, plays an important part, everyday.

Requisition # 213864

Title: Marketing & Communications Account Manager

Department: Marketing & Communications

Location: UMass Memorial Medical Center, 100 Front Street, Worcester, MA.

Position Summary:

Develops and manages marketing and communications activities for assigned clinical and corporate service lines within the health care system and medical center. Responsibilities will include marketing idea generation, conducting market research, development of strategic marketing plans, measurement of marketing effectiveness and ROI, and execution of marketing/communications tactics in collaboration with public/media relations, social media, online marketing and design team members. Works under the direction of the Senior Director of Marketing, and in collaboration with the Vice President of Marketing and Communications and the Senior Director of Communications and other members of the marketing and communications team, as well as with client business partners.

Major Responsibilities:

  • Works directly with physician and administrative leadership of assigned client departments to partner in the development of service line strategic marketing and communication plans and deliverables, with the goal of developing/strengthening market position, volume growth, and the tracking of revenue generation.
  • Participates in the development of the healthcare system and medical center marketing strategy, and brand development and multi-media/web/e-commerce strategy, in response to established organizational strategic plans and with particular representation of assigned client service lines.
  • Responsible for content development, copywriting and editing, production, distribution, and, as required, oversight of work of contributing colleagues.
  • Works with clinical staff to write/edit and produce patient communications collaterals including health-oriented collaterals, website content, etc.
  • Provides leadership in implementing marketing tactics for assigned service lines, working with public/media relations, social media, online marketing and design team member to ensure on time delivery of collateral, advertising, direct mail/e-mail, public relations, social media, video, online marketing, events, etc.

Position Qualifications:


Required: Bachelor’s degree in related field.

Preferred: Master’s degree.

Experience/Skills Required:

  • Minimum of five years related experience in marketing and communications.
  • Prior experience within a health care environment.
  • Solid understanding of market research, marketing plan development and execution.
  • Demonstrated writing ability and presentation skills.
  • Excellent interpersonal skills and relationship management attributes to be demonstrated through interaction with physicians, administrative leadership, employees and community members.
  • Self-directed with an ability to set priorities and oversee multiple projects simultaneously.
  • Agency experience preferred. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Standards of Respect: