Senior Marketing Specialist
Description
The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns
to meet business goals, generate leads, and increase brand recognition for Tyler solutions. This
includes determining campaign needs and selecting appropriate communication vehicles, writing
well-researched content, providing creative direction to internal teams, and managing the
development of initiatives to completion.
Responsibilities
- Drive business success by developing innovative ways to communicate marketing
messages through integrated marketing programs that include direct mail, email, web,
video, collateral, and that support tradeshows and events - Ensure marketing messaging is consistent and drives the key messages in an impactful way
- Write copy for marketing materials in a manner that is audience appropriate, impactful, and
that follows writing best practices - Effectively interact with sales or other internal clients, as appropriate, to understand
business needs and develop marketing approaches that meet those needs - Utilize a metric-driven approach to determine which campaigns/programs are most
effective and leverage these learnings to adjust future marketing activity - Manage campaigns to ensure they are delivered in a timely manner
- Maintain and manage project schedules, approvals, and other project-related needs
utilizing the department’s project management software - Obtain product or service information by interviewing or requesting such information from
necessary parties, including internal division subject matter experts or clients - Write product sheets, brochures, case studies, newsletter articles, advertising, social
media, and other material as requested by marketing leadership - Provide guidance for other marketing staff concerning messaging and project direction
- Provide leadership or mentorship to junior members of the team
Qualifications
- Bachelor’s degree in a related field or equivalent experience
- At least 6 years of marketing experience
- An understanding of marketing communications vehicles, including email, direct mail,
collateral, video, web, and trade shows - Experience effectively managing a variety of marketing projects and timelines
- Strong writing skills and experience
- Knowledge of AP style
- Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- An understanding of graphic applications, image/media files, web media/interactive
marketing, etc. - A positive attitude with a desire to go above and beyond expectations
- Technology/software industry and public sector experience preferred