Product Marketing Manager

Marketing Moraine, Ohio Yarmouth, Maine Plano, Texas


Tyler Technologies is hiring a product marketing manager to join our Appraisal & Tax Marketing Staff. The Product Marketing Manager (PMM) will support the business by taking the lead on go-to-market strategy including market assessments and product launch plans, competitive positioning, pricing, packaging, and value propositions for the product(s) in the subvertical market(s) they serve. The PMM will analyze and share insights of the market, buyer, competitor, and technology trends while coordinating software product launches and assisting with analysis and definition of go-to-market strategies and growth initiatives. The overarching goal of the position is to place Tyler Technologies in a dominant competitive position and to drive revenue for the products for which they are responsible.


  • Lead go to market strategies and planning including assistance with market sizing, segmentation, addressable market analysis, buyer personas, competitive analysis, differentiators, and helping to advise on the direction of product, marketing, and sales team plans to bring new products to market.
  • Support the launch of new products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming while advising on and monitoring demand generation, operational readiness, sales enablement, and metrics.
  • Identify & track metrics to determine the effectiveness of product marketing activities
  • Support the sales enablement function by helping customer facing teams to understand new products and functionality to promote sales, adoption, and strong references
  • Direct competitive intelligence activities to develop SWOT analysis, sales tools, positioning, and product recommendations.
  • Conduct win/loss interviews with prospects and new customers, summarize findings, and provide recommendations
  • Collect, analyze and synthesize key market, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations
  • Develop and maintain strong working knowledge of their divisions’ software, major trends, needs, and competitors
  • Travel to meet customers and attend industry events as needed (up to 20% travel)


  • Bachelor’s degree in business, management, marketing, finance, or other related discipline. MBA preferred.
  • Advanced skills in Excel, Word, PowerPoint. Experience with PowerBI and MS Dynamics CRM is a plus 
  • 7-10+ years’ product marketing experience in the software market, ideally for the public sector; cloud-based, SaaS experience preferred.
  • A business ownership mentality and cognizant of impact of product marketing activities to the business unit’s P&L
  • Comfortable working closely with senior divisional business, sales and marketing, and product leadership, providing reports on initiatives and impact to business
  • Experience pricing, positioning, and launching SaaS products