Manager, Corporate Marketing
Description
The Manager, Corporate Marketing is responsible for supporting the Corporate Marketing team in a variety of ways, including managing the corporate trade show strategy, managing the strategy for working with association partners, maximizing content opportunities with associations including leveraging social media, speaking opportunities, and helping pitch important stories and themes important to Tyler. As part of the Corporate Brand Marketing team, the role is involved in promoting Tyler’s key messages through content creation, syndication, ideation, and execution of association and client advocacy programs.
Responsibilities
- Manage national level association relationships and corporate trade show strategy
- Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO
- Manage association strategy with the Senior Manager of Corporate Marketing
- Leverage deep understanding of government personas to build brand recognition within target audience across state and local government
- Manage trade show logistics and team supporting trade shows
- Oversee budget related to association engagements and trade shows
- Serve as spokesperson for Tyler at association events
- Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels
- Help create the strategy to amplify Tyler’s corporate messages through association placements
- Maximize content placement opportunities within our association partnerships
- Understand and leverage industry themes and implement them throughout our Tyler Corporate shows
- Create presentation abstracts, presentation decks, and blogs related to Tyler’s presence at association events
- Adhere to and implement editorial style guides consistent with our brand voice, style, and tone
- Edit, proofread, and improve content with strong adherence to AP Style
- Work collaboratively with team to increase strengthen Tyler’s leadership position and increase awareness across all channels
- Coordinate with Tyler team members to run omni-channel campaigns
- Coordinate with outside agency to plan paid digital marketing campaigns
- Develop understanding of Tyler’s product offerings and build relationships with team members across the company
- Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience
- Serve as an advocate for our clients
- Manage the Tyler Excellence Awards (TEA) program as a part of Tyler’s annual user conference, Tyler Connect
- Create digital marketing strategy to solicit TEA applications and promote winner content
- Identify opportunities to feature client stories through presentations, webinars, and thought leadership content
- Interface with clients on behalf of Tyler Technologies
- Surface client priorities with association staff
Qualifications
- 7+ years of event management or customer success experience
- 7+ years of experience working in or supporting local government
- 7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience
- BA/BS degree in marketing, journalism, political science, or other relevant degree
- Creative mindset that seeks to understand what audiences consume and how to create it
- Attitude that approaches unfamiliar scenarios with the phase “I don’t know, but I can figure it out”
- Ability to analyze marketing campaign performance and make data-driven decisions
- Project management skills and strong attention to detail
- Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
- Excellent communication and writing skills
- Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
- Knowledge of and interest in the public sector and the intersection between technology and policy