Marketing Content Specialist Data & Insights

Marketing United States


Description

The Marketing Content Specialist is responsible for providing well researched and written content for brochures, websites, blogs, and video scripts. We are looking for someone who can write engaging content on topics that are often abstract and complicated. This position is responsible for writing about how data can improve government programs. Top candidates will have experience writing to a business or government audience on technical topics, and a passion for improving government.

The Marketing Content Specialist will have a positive impact on the sales and marketing success of the assigned division by providing professional, accurate, informative, and well-written materials. Prospects, existing customers, investors, partners, sales personnel, and others will be influenced by or benefit from these materials. Content will be generated in an industry-appropriate, creative, and timely manner. Professionally written marketing materials raise the profile of the company by projecting a positive and polished corporate and product image.

Responsibilities

  • Obtain product or service information by interviewing or requesting such information from necessary parties including internal division subject matter experts, or clients.
  • Write product fact sheets, brochures, case studies, newsletter articles, advertising, social media, and other material.
  • Communicate marketing message – including via direct mail, email, web, social media, and video at tradeshows and events.
  • Continually review and update web and brochure content as product or company information changes.
  • Ensure marketing messaging is consistent and drives the Key Messages in an impactful way.
  • Distribute copy, particularly new documents, to appropriate personnel for Web posting, use by sales reps, events team, etc. as necessary.
  • Project manage campaigns to ensure they are delivered in a timely manner.
  • Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software.
  • Understand key corporate, division, and product objectives and convey messages that support them in all sales and marketing collateral.
  • Understand customer needs and be able to incorporate a client perspective into communications.
  • Effectively work with subject matter experts across various departments. Research, organize and express information in a well-written format.
  • The Marketing Content Specialist must be able to:
  • Understand key corporate, division, and product objectives and convey messages that support them in all sales and marketing collateral.
  • Understand customer needs and be able to incorporate a client perspective into communications.
  • Effectively work with subject matter experts across various departments. Research, organize and express information in a well-written format.
  • Create a content calendar, establish priorities and meet deadlines.
  • Handle multiple tasks while paying close attention to details
  • Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.

Qualifications

  • Minimum of 3-5 years marketing communications experience
  • Writing skills are required, including the ability to create impactful marketing messages demonstrated through writing samples and references
  • Prefer a Bachelor’s degree in a related field- not required
  • Content Specialist must have knowledge of AP style.
  • Technology/software industry experience required; public sector experience preferred.
  • Experience effectively managing a variety of marketing projects and timelines.
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • A good understanding of graphic applications, image/media files, social media, web, media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role.