Email Marketing Intern, Spring 2022

Marketing Plano, Texas


At Tyler Technologies, we devote our time, energy and resources to help state and local governments and school districts become more efficient, more accessible and more responsive to the needs of their constituents. Tyler has a proven track record of supporting our people’s careers and lives.

The Email Marketing Intern will be responsible for managing the execution of email campaigns, from setup, segmentation, testing to deployment and post campaign reporting as well as list and data management.


  • Builds, tests and deploys email campaigns using email marketing/marketing automation tool (Marketo) -- verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risk
  • Conducts quality assurance reviews and delivery testing to ensure the accuracy of email deployments and monitors campaign delivery
  • Provides email campaign and list performance metrics and makes recommendations to improve campaign effectiveness
  • Supports list and marketing data hygiene efforts via audits to address issues and works with cross functional teams to correct/update data as needed
  • Related to team management, helps to maintain/update/add people records into CRM as well as research/append data as needed; help maintain segmentation criteria
  • Comfortable with data and excel: importing, exporting and developing lists based on segmentation, ensures quality of all data in campaign lists prior to import
  • Effectively manages internal relationships with vertical marketing teams - ability to respond quickly and manage a high volume of campaigns in a timely manner
  • Stays current on email marketing / marketing automation / marketing technology trends


  • Must be pursuing a Bachelor’s degree in a relevant discipline
  • Some experience building and deploying email campaigns using email marketing or marketing automation tools (MARKETO, Act-On, Hubspot, Pardot, ExactTarget or the like)
  • Knowledge of best practices for email creative, segmentation, deliverability and CAN-SPAM regulations
  • Solid knowledge of email marketing best practices, image and digital asset manipulation and the like; basic knowledge in HTML, CSS a plus
  • Some experience working with databases (like Salesforce or MICROSOFT DYNAMICS CRM) and related integrations with marketing systems (like GoToWebinar, Seismic, etc).
  • Versed in data manipulation and basic analytic skills, good knowledge of Excel.