Sr Marketing Manager - Program Management
Description
This role serves as a strategic leader responsible for driving high-impact marketing programs, executive initiatives, and cross-functional collaboration across the State Market. Partnering closely with Marketing, Sales, Operations, and business leaders, the position translates business priorities into actionable plans through program management, executive reporting, performance analytics, budget oversight, and marketing governance. The ideal candidate brings deep experience leading complex initiatives, influencing senior stakeholders, and leveraging data and insights to improve operational effectiveness and business outcomes.
Responsibilities
- Lead a portfolio of strategic marketing programs, executive events, and cross-functional initiatives supporting the State Market.
- Drive cross-functional planning and execution across Marketing, Sales, Operations, Corporate Marketing, and business units.
- Operationalize State Market marketing priorities through program planning, budget management, executive reporting, and quarterly business reviews.
- Develop executive dashboards, presentations, and performance reporting using Power BI and other business intelligence tools.
- Drive campaign coordination, communication planning, and marketing governance across multiple teams and business units.
- Manage executive communications, including recurring leadership updates and internal newsletters.
- Use a consultative approach to identify opportunities and offer guidance on best practices to improve marketing operations, collaboration, reporting, and program effectiveness across the organization.
Qualifications
- 10+ years of experience in strategic program management, marketing operations, business operations, or related leadership roles.
- Demonstrated success leading highly visible, cross-functional programs with multiple executive stakeholders.
- Experience working within complex, matrixed organizations requiring collaboration across multiple teams and business units.
- Strong project and portfolio management experience using enterprise project management tools.
- Advanced experience developing executive dashboards, reporting, and business insights using Power BI or similar analytics platforms.
- Experience managing budgets, planning cycles, and business performance reporting.
- Exceptional executive communication and presentation skills, with experience developing materials for senior leadership.
- Strong organizational, analytical, and problem-solving skills with the ability to manage multiple strategic initiatives simultaneously.
- Ability to influence without direct authority and build strong partnerships across functions and leadership levels.