Marketing Intern, Public Safety, Spring 2022

Marketing Troy, Michigan


Description

This individual will be immersed in Tyler’s marketing department and focus on outbound marketing activities for the Public Safety Division. Over the course of the internship, this individual will gain an understanding of the public sector and technology industry, as well as develop highly sought-after skills in today’s job market.

The Marketing Intern will assist with a variety of day-to-day tasks and will be given exposure to a broad range of outbound marketing responsibilities. Projects may include assisting with direct marketing lists, setting up and executing our marketing campaigns, and assisting with other campaigns, data, and reporting projects as needed. The intern will become a part of a 100+-member marketing team and participate in marketing activities related to supporting Tyler’s more than 6,600 employees and 37,000+ clients across North America.

Responsibilities

  • Assist with creating, editing, or researching campaign distribution lists
  • Help maintain master campaign calendar
  • Monitor campaign delivery and provide email campaign and list performance metrics
  • Analyze results of marketing campaigns and generate reports
  • Learn and understand all about advertising (programmatic, behavioral, account-based)
  • Analyze results of advertising programs across multiple channels and create reports

Qualifications

  • Currently an active college student pursuing a Bachelor’s and/or Master’s degree in Marketing
  • Coursework completed in at least two marketing classes
  • Understands basic email marketing best practices
  • Intellectual curiosity and an ability to understand the client’s perspective
  • Microsoft Office knowledge (strong Excel or PowerPoint skills a plus)
  • Effective time management skills (deadline/results-driven)