Marketing Specialist
Description
Tyler Technologies is seeking a dynamic Marketing Specialist to support our state market vertical. This role is dedicated to executing marketing initiatives that drive business growth, support client retention and nurture programs, generate high-quality leads, and elevate brand awareness for Tyler’s industry-leading solutions serving state government.
As a key member of our vertical marketing team, the Marketing Specialist will work cross-functionally across departments to support and manage a variety of impactful projects, including campaign planning, content development, and event coordination. The ideal candidate is detail-oriented, collaborative, and thrives in a fast-paced environment where managing multiple priorities is the norm
Responsibilities
- Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, tradeshows, and in-person touchpoints with clients and prospects
- Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more
- Ensure marketing messaging is consistent and drives the key messages in an impactful way
- Provide lead generation or client outreach support at events, such as trade shows or conferences, including pre-show and on-site coordination where required
- Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
- Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
- Develop business and product knowledge and/or obtain knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience
- Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
- Meet and communicate with team members, clients, and stakeholders via email, chat, phone/video call, or in-person discussion, including with people in other offices or remote locations
Qualifications
- Bachelor’s degree in a related field or equivalent experience
- At least 3 years of marketing experience
- An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
- Experience effectively managing a variety of marketing projects and timelines
- Strong writing skills and experience
- Knowledge of AP style
- Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
- A positive attitude with a desire to go above and beyond expectations
- Technology/software industry and public sector experience preferred