Vice President of Field Marketing

  • Category: Sales & Business Operations
  • Team: Marketing
  • Location: United States

Description

Position at Trustwave


Trustwave is a leading cybersecurity and managed security services provider focused on managed detection and response. Offering a comprehensive portfolio of managed security services, consulting and professional services, and data protection technology, Trustwave helps businesses embrace digital transformation securely. Trustwave is a Singtel company and the global security arm of Singtel, Optus and NCS, with customers in 96 countries. For more information about Trustwave, visit 
https://www.trustwave.com.  

Trustwave is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. 

WHAT WE’RE SEEKING: 

Trustwave is looking for a talented Global Director of Field Marketing. In this role, you will report to the Chief Marketing Officer where you will collaborate across marketing and sales to execute programs igniting market awareness and demand creation for target client segments. This leadership position requires a player-coach, where you must be adept at both strategically leading the global field marketing organization and rolling up your sleeves as the primary field marketer in our Americas region. In addition, you will help to ideate, develop and execute marketing programs with a select set of strategic partners.

Your responsibilities will include partnering with Growth Marketing and our field sales teams to plan, orchestrate and execute marketing programs to generate demand from new buyers within our existing client base and from new prospects/logos. You will own the last marketing mile, liaising across our sales, business development and marketing teams to penetrate targeted accounts with insightful, well structured programs and to ensure timely action on client and prospect interest.

As a savvy, digitally oriented marketing leader, you will leverage leading edge marketing approaches alongside traditional levers to drive business impact.  You will use data to inform decisions and to better target clients and markets to act on demand signals, accelerating conversion of lead flow to incremental demand.  You will be an evangelist, amplifying and helping others to amplify the Trustwave message and brand in market.

DUTIES AND RESPONSIBILITIES  

  • Lead a high performing marketing team focused on targeted awareness and demand creation
  • Identify, nurture and grow key talent
  • Modernize the marketing function with digitally native messaging, campaigns and tactics
  • Drive demand with new buy centers and new logos within targeted client segments
  • Align field marketing strategy, approach and execution globally with regional variation where needed
  • With a deep understanding of our sales strategy, develop and execute global and regional programs focused on exceeding awareness and demand KPIs
  • Work closely with sales and sales leadership to increase the flow of qualified leads, optimize lead management and conversion to pipeline
  • Serve as the marketing business partner to Americas sales, bringing the full value of marketing to the region and providing input from regional opportunities into adjacent marketing functions
  • Alongside growth marketing, build and execute a quarterly and annual marketing plan
  • Report and manage on agreed KPIs, find opportunities to improve effectiveness and efficiency
  • Partner with key stakeholders in Marketing, Product Management, Delivery and Regions to strategize and plan for the best marketing approach against desired outcomes
  • Work with key technology and channel partners to ideate, develop and execute mutually beneficial marketing programs
  • Drive regional event strategy, optimizing the mix of virtual and physical events, to generate incremental demand
  • Promote Trustwave brand by identifying and securing client and SME evangelism opportunities
  • Use data and analytics to inform and optimize marketing campaigns and to inform stakeholders of interesting insights and demand signals
  • Collaborate effectively with teammates and stakeholders to optimize marketing execution and efficiency
  • Report on marketing performance and ROI metrics

 

REQUIRED QUALIFICATIONS 

  • 10+ years of experience of field marketing and campaign experience, developing & executing multi-channel strategies and demand generation programs
  • Proven track record of driving demand through strategic ABM programs
  • Deep understanding of marketing and sales processes, lead conversion and KPIs throughout the demand gen funnel
  • Executive presence with ability to strategically engage and collaborate with senior leaders across the business
  • Growth mindset; Ability to deal with ambiguity, think outside the box and provide a continuous flow of new ideas and process improvements
  • Comprehensive understanding and demonstrated success leveraging digital and traditional marketing approaches
  • Cross-functional leader, natural communicator and ability to build relationships and alignment
  • Proficient in analyzing data and distilling results for leadership 
  • Entrepreneurial spirit with desire to drive an impact in a high-growth, transformative environment
  • Bachelors’ Degree preferably with a Business major or related field - MBA preferred 

 

TO ALL AGENCIES: 

Please, no phone calls or emails to any employee of Trustwave outside of the Talent Acquisition team. Trustwave’s policy is to only accept resumes from agencies via the Trustwave Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Trustwave and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid 

 

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Trustwave is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Trustwave is a leading cybersecurity and managed security services provider focused on threat detection and response. Offering a comprehensive portfolio of managed security services, consulting and professional services, and data protection technology, Trustwave helps businesses embrace digital transformation securely.Trustwave is a Singtel company and the global security arm of Singtel, Optus and NCS, with customers in 96 countries.

To All Agencies: Please, no phone calls or emails to any employee of Trustwave outside of the Talent Acquisition team. Trustwave policy is to only accept resumes from agencies via the Trustwave Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Trustwave and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid.