Marketing Manager - EMEA

  • Category: Sales & Business Operations
  • Team: Marketing
  • Location: London, United Kingdom

Description

Position at Trustwave

Trustwave is a leading cybersecurity and managed security services provider focused on threat detection and response. Offering a comprehensive portfolio of managed security services, consulting and professional services, and data protection technology, Trustwave helps businesses embrace digital transformation securely. Trustwave is a Singtel company and the global security arm of Singtel, Optus and NCS, with customers in 96 countries. For more information about Trustwave, visit https://www.trustwave.com.

As the EMEA Marketing Manager, reporting to the Marketing Director, you will collaborate with sales, channel partners and our global marketing teams to execute regional B2B marketing programs. We are looking for a passionate demand generation marketer with the ability to help generate and develop qualified leads, drive customer retention, brand awareness, and support the achievement of sales revenue goals.  You will communicate Trustwave's brand values, messaging, and product developments as you successfully implement these initiatives.


Main Responsibilities

  • Work closely with the marketing director to understand and execute integrated demand programs that will drive pipeline growth in Europe, the Middle East and Africa – with a primary focus on UKI and DACH (including email marketing, ABM, third-party programs, thought leadership, social & digital media, webinars and events).  
  • Communicate regularly with sales to ensure alignment as well as proper adoption, understanding and integration of marketing campaigns and programs.
  • Assist with details and logistics with events, industry conferences and seminars. Ensure sales and marketing alignment with the event objectives and improve pull strategies, leads and post event follow-up.
  • Amplify our presence with digital marketing activities – including LinkedIn and other social channels, retargeting campaigns and more, to drive engagement and new customer acquisition.
  • Collaborate with sales to identify target prospects, adapt specific messaging and content, and analyze and provide feedback on results.
  • Utilize Salesforce in providing sales and the Marketing Director with closed loop feedback on each marketing activity including analysis of events (ROI), ABM campaigns (number of MQL’s, SAL’s, SAO’s etc.), social and digital media results.
  • Monitor lead queues and lead development to ensure we have adequate quantity and progress necessary to achieve goals/objectives.
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, sales cycle conversions, campaign ROI.
  • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy


Education and Experience Required:

  • BS Marketing or related field (preferred), MBA is a plus
  • 6-8 years security and/or technology marketing experience
  • Demand generation marketing, sales and/or channel experience
  • Proficiency with Salesforce and Marketo is essential
  • 10-15% travel


Skills and Experience

  • Field marketing experience in the high-tech security industry, with a pan-regional focus
  • Develop and deliver strategies and tactics for inbound and outbound multi-channel campaigns including events, trade shows, direct mail, email marketing, webinars, social, display advertising, etc.
  • Ability to write compelling copy, calls to action and persuasive pitches
  • Experience of working with field sales and partners to plan and implement local marketing activities.
  • Working knowledge of marketing processes especially lead generation and customer marketing activities through successful campaign execution
  • Personable, presentable and articulate.
  • Strong written and verbal communication skills in a matrix environment
  • Ability to effectively manage projects resulting in on-time, high-quality deliverables, within budget in a fast-paced environment.
  • Experience partnering with an enterprise sales team
  • Strong written and oral communication
  • Highly organized and proficient at managing multiple projects at the same time
  • You are metric driven and can draw insight from complex marketing data
  • You are entrepreneurial and work well in a rapidly changing environment
  • You are creative, innovative, and always think outside the box
  • You are highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data


Education:
We prefer college-educated applicants, but at minimum, high school diploma or equivalent is required for employment.

Trustwave is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

To All Agencies:
Please, no phone calls or emails to any employee of Trustwave outside of the Talent Acquisition team. Trustwave’s policy is to only accept resumes from agencies via the Trustwave Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Trustwave and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid.

Share this opportunity

Trustwave is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Trustwave is a leading cybersecurity and managed security services provider focused on threat detection and response. Offering a comprehensive portfolio of managed security services, consulting and professional services, and data protection technology, Trustwave helps businesses embrace digital transformation securely.Trustwave is a Singtel company and the global security arm of Singtel, Optus and NCS, with customers in 96 countries.

To All Agencies: Please, no phone calls or emails to any employee of Trustwave outside of the Talent Acquisition team. Trustwave policy is to only accept resumes from agencies via the Trustwave Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Trustwave and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid.