The Brand Ambassador will develop and execute social media marketing efforts and campaigns across multiple social media channels for the Greater Chicago region. They will be an expert in executing the social strategy and performing the tactical and oversight functions related to planning, coordinating, capturing, proofing, and executing all social-related marketing for the given area of assignment, as well as online community management. The Brand Ambassador will work closely with the Regional Manager and Marketing team.

Essential Job Duties and Responsibilities:

• Manage a hyper-local social media strategy for the Chicago region.
• Maintain a content calendar to ensure a consistent posting schedule featuring content, including but not limited to, marketing initiatives, property photos, virtual tours, resident engagement, employee highlights, and key events.
• Develop and curate consistent, meaningful content on all social media platforms, including writing copy, designing, and editing social media posts across existing and new enterprise mediums, including but not limited to Facebook, Instagram, and TikTok.
• Partner with Marketing to align and highlight company business goals, values, and achievements on social media channels.
• Maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media channels.
• Assist with managing social engagements (comments, messages, and mentions) for each of our channels and respond to or assist customers in a timely manner.
• Monitor and provide reporting for social media performance metrics including likes, comments, shares, reach, followers, website traffic, messages and conversions.
• Use social listening tools to gather insights into customer preferences, sentiment, and behavior, and leverage data to inform content strategies and campaign optimizations.
• Keep up to date with the latest social media trends and emerging social media platforms in the industry.
• Assist in the planning, coordination, and execution of onsite events for residents and employees.
• Helps with the development of event proposal, concept, communications plan, final briefing, and post-event debrief.
• With support from the Regional Manager, manage expenses and prepares budget reports for onsite events.
• Produce event prep materials such as print flyers, emails, SMS notifications, invites, and registration.
• Maintains inventory, tracks event office supplies, and maintains office event equipment and technologies.

Essential Functions: 

Skills include an excellent ability to address the needs of community members, prospects, and vendors. Other essential skills include but are not limited to: 

• Possess a positive attitude 
• Handle high stress situations effectively 
• Exhibit strong leadership skills 
• Excellent communication skills 
• Administrative and organizational skills 
• Time management skills and ability to prioritize wisely 
• Customer service orientation 
• Knowledge of state law as it relates to fair housing 

Qualifications and Skills:

Computer Skills: 

• Intermediate computer and internet knowledge 
• Intermediate knowledge of MS Word, Excel, and Outlook 
• Preferred knowledge of the following software programs: Yardi, Voyager, LRO, Entrata, Resident Check 

Education: 

• High school education or equivalent is required. 
• Marketing or Advertising Degree preferred.
• Ability to fluently read and write English, accurately perform intermediate mathematical functions, and use all on-site resident management software functions.

Professional Experience: 

• Bachelor's degree in Marketing or related field preferred.
• 2-3 years of experience in organic social media or digital marketing required.
• Proficiency in managing social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Excellent understanding of social media platforms, content performance, and audiences
• Experience with social media management tools such as Loomly, Hootsuite, Buffer, or Later.
• Strong copywriting and design skills.
• Excellent communication and interpersonal skills with the ability to effectively engage with audiences and collaborate with cross-functional teams.
• Familiarity with the following applications is a plus: Canva, Adobe Creative Suite, CapCut, and iMovie.

Special Requirements: 

Physical Demands: 

• The team member will be regularly required to sit, stand, walk, talk, hear, and reach using feet, legs, back, arms, and hands. The team member may occasionally be required to climb. The team member will be required to work at a personal computer and talk on the phone for extended periods of time. Must possess the ability to detect auditory and/or visual alarms and be available to work extended/flexible hours and weekends as needed. 

Attendance/Travel: 

• Ability to travel locally 50% of time.
• This is a full-time position and may require the availability to work some nights, weekends, and occasional holidays. Regular attendance and active participation/planning at company functions and events is also required.

Learning and Development: 

• Maintain a commitment to ongoing professional development and career growth through our company’s continuing education programs.