General Manager, Nashville BCycle

BCycle Nashville, Tennessee


General ManagerNashville BCycle 

Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. 


Our mission is to create products we love and take care of our customers. We value our people, making sure we put the best team on the field. We value new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done fast- turning ideas into reality. 


Trek & BCycle, its bike share subsidiary, are proud to relaunch bike share in Nashville BCycle in 2021, with a brand new, all electric pedal assist bike fleetWith this relaunch, Nashville’s bike share program will join the e-bike revolution, bringing 300+ e-bikes to the city and changing the way people move through it. 


Position Summary: 

Nashville BCycle is looking for an energetic and driven General Manager to lead a fast-paced, customer-focused, fun, inclusive, and hardworking team. The General Manager will be an entrepreneurial self-starter who enjoys the challenge of a dynamic environment, is adaptable, works well with a variety of people, is driven to make the sale, and is ready to lead a team and own a business. This position will offer opportunity for ownership and growth in several key areas of business, including: 


  • Articulate a compelling vision for Nashville BCycle, and lead your team and business with a combination of will and humility, with a relentless focus on having the best team on the field 
  • Work with BCycle, LLC and Trek Bicycle to set program Objectives and Key Results 
  • Be a source of positive energy in all interactions; keep a fun & flexible attitude, and focus efforts on aspects of the business that are in your direct control  
  • Set high standards for yourself and others; hold people accountable 
  • Act with a high sense of urgency and get things done fast 
  • Serve as the public face of Nashville BCycle for both internal and external stakeholders 
  • Lead with honesty and integrity in all aspects of business
  • Create a great place to work with an inclusive team culture 

Business Development: 

  • Grow the business by building partnerships with municipal stakeholders, program sponsorsand community partners 
  • Deliver compelling presentations and business proposals, from initial pitch, to contract execution, implementation, service delivery, and contract renewal 
  • Develop and implement strategies to drive system ridership, rider retention, and system-generated revenues 
  • Develop strong partnerships with key stakeholders in the Nashville business community, the bike share community, and Trek Bicycle & BCycle LLC 

Marketing & Communication: 

  • Lead the development of Nashville BCycle’s marketing and communication strategy, objectives, and key results 
  • Plan and execute program marketing, communications, and public relations 
  • Manage public-facing communication, including speaking engagements, printed materials, website, social media, customer communications, Nashville BCycle’s Annual Report, sponsor reports, press releases, and media interaction 


  • Work with the Operations Manager to ensure seamless day-to-day program management of the Nashville BCycle bike share system 
  • Accurately forecast expenses and manage the operating budget 
  • Work with the city to determine station locations and acquire permitting approvals 
  • Develop and share bike share best practices within the larger BCycle, LLC team 
  • Help drive product innovation as a key player in BCycle LLC’s product development and testing processes 

Customer Service 

  • Manage a highly responsive and customer-first approach to service 
  • Oversee the delivery of high-quality service from BCycle’s third-party customer call center  
  • Ensure timely response to customer communications across multiple platforms 
  • As needed, directly communicate with customers in-person, electronically, and over the phone 
  • Listen to customers: develop tools and metrics to reduce instances of customer issues and increase satisfaction 


  • Perform weekly reporting and analysis to identify opportunities for growth and improvement across the business 
  • Provide program reporting to BCycle and Trek senior managers 
  • Build, distribute, and analyze surveys to improve the customer experience 
  • Develop processes to track metrics and measure growth 
  • Use internal and external metrics to project growth opportunities 


Must have great positive energy, a can-do attitude, and the ability to work well with all kinds of people in fluid environments. 

  • Experience with business operations including managing a P&L, data analysis, and marketing 
  • Effective leadership and management skills  
  • Excellent written and verbal communications, with strong presentation skills  
  • Good negotiation skills and attention to detail  
  • High proficiency in Word, Excel and PowerPoint 

Preferred Qualifications: 

Bachelor’s degree in Business 

MBA preferred 

BCycle is committed to providing an equitable and inclusive workplace that celebrates diversity as a strength. Qualified candidates from all backgrounds are encouraged to apply. 

We are an E-Verify employer.

For more information, please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish