Marketing Manager

Marketing and Communications Montreal, Quebec


Description

Job description

Primary Purpose

Trebas Institute, established in 1979, is a private vocational school with campuses in Montreal and Toronto and offering a broad range of programs in audio, film and television, business and technology as well as music, event and entertainment management. Our mission is to provide high-quality and accessible education and support services to maximize our students’ success and learning experience. We strive to achieve this mission through a commitment to excellence, innovation, interdisciplinary collaboration, as well as inclusiveness and diversity. Trebas Institute is a member of the Global University Systems Canada network of higher education institutions.

Trebas Institute is looking to hire an experienced and versatile Marketing Manager to join our dynamic in-house Marketing and Communications team. Our ideal candidate has experience developing and executing marketing campaigns and is comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. As a successful hire you will be responsible for implementing marketing campaigns, working with various stakeholders, supporting internal requests and lead generation efforts. The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail and an appetite for growth.

Specific Responsibilities :

  • Deploy marketing campaigns and manage implementation. Measure performance against set goals and provide reports.
  • Manage and execute internal marketing requests from other departments on daily basis to support lead generation efforts.
  • Support social media activities.
  • Produce valuable and engaging content for various channels such as social media, website etc.
  • Manage a group of Student Ambassadors. Communicate with current students and alumni to collect testimonials and produce engaging content.
  • Create email templates. Create and implement marketing email campaigns. Conduct A/B testing.
  • Build landing pages and web forms.
  • Assist with quality control to ensure brand consistency.
  • Evaluate competitors.
  • Work directly with contractors/freelancers on production of marketing collateral.
  • Assist with organizing on-campus, online and other events.
  • Manage content and updates for internal stakeholders.
  • Assist with other day-to-day marketing activities as needed.

Position Requirements

Competencies:

  • Strong project management, multitasking, and problem-solving ability
  • Impeccable attention to detail.
  • A sense of aesthetics and a love for great copy and witty communication. Skilled in creating, editing, and promoting written and visual content.
  • Metrics-driven marketing mind with eye for creativity
  • Numerically literate, comfortable working with numbers, processing figures with spreadsheets and reporting on the campaign results. Being able to derive meaning from data through A/B testing and email optimization.
  • Excellent English written and verbal communication skills
  • Proven experience developing and executing complex marketing plans and campaigns
  • Proficiency with digital marketing and social media strategy
  • The ability to work and thrive in a fast-paced, rapidly changing work environment
  • Up-to-date with the latest trends and best practices in online marketing and social media
  • Knowledge and understanding of GDPR and CASL legislation

Education and Experience:

  • Bachelor’s degree in marketing, or related field.
  • Bilingualism (French/ English) is a must.
  • Minimum of 4-5 years of experience working in marketing
  • Experience with marketing automation and CRM tools (eg. Salesforce)
  • Past experience working in higher education sector is a plus
  • Will require to work occasional early mornings, evenings and weekends
  • Bonus skills: Adobe Creative Suite.

About Global University Systems Canada

Global University Systems Canada is a growing network of private Canadian higher education institutions with 450 employees across Canada and over 7000 students enrolled. Our institutions include University Canada West and Canadian College of Technology and Business in Vancouver; Toronto School of Management; The Language Gallery in Toronto and Vancouver; and Trebas Institute in Toronto and Montreal. GUS Canada is a sector leader in the market; redefining education through network innovation, world-class student recruitment, continuous investment in educational quality, and a commitment to career-accelerating student outcomes. GUS Canada is lead by a high calibre management team with industry experience in both the private and public sectors.

Global University Systems Canada is part of the Global University Systems network of higher education institutions and services worldwide - brought together by a shared passion for accessible, industry-relevant qualifications. As one of the largest private education group globally, GUS provides Undergraduate, Graduate, Medical and Law degree programs; professional training, English Language training, and corporate & executive education. The GUS Network has over 85,000 students studying at 30 institutions and 57 campuses across the globe, including London, Dublin, Berlin, Singapore, Delhi and Tel Aviv.