Head of Audience - Product Property

Marketing Auckland, New Zealand


Description

Join the heart of Trade Me's Property Team and drive our audience strategy to new heights! As a pivotal senior leader within Trade Me, you'll spearhead the Property Audience strategy, collaborating closely with the Head of Audience - Marketing (Property) and our great Property Leadership Team. 
 
Why this role is important to us:
* Drive Trade Me Property's audience engagement
* Craft a clear product vision and roadmap for Property audience engagement.
* Develop a profound understanding of consumer behavior in the New Zealand property market.
* Deep comprehension of the dynamics of the property market, focusing on delivering exceptional customer outcomes.
 
What success will look like:
* Elevate Trade Me Property's audience engagement.
* Forge strong product practices within your team, yielding customer value and robust commercial outcomes.
* Work closely with the Head of Audience - Marketing, to ensure we integrate product and marketing activities to drive Property audience engagement.
* Work closely with the Head of Product - Agent & Rental, and our Sales Director to ensure our audience and agent products work well together.
* Collaborate closely with Engineering, Marketing, and Sales teams to align product and marketing activities effectively.
* Deliver on KPIs aligned with strategy.
* Foster a diverse and inclusive work environment.
 
What you'll bring with you:
* Senior Leader experience in consumer facing digital product management. Ideally in the property or classifieds industry, but not required
* Drive and agility to deliver results amidst multiple stakeholders and priorities.
* Exceptional product acumen with a track record of delivering digital products that meet customer needs.
* Analytical prowess to identify and prioritise opportunities, understand customer behavior, and evaluate product performance.
* Strong commercial acumen and leadership skills to empower and grow high-performing teams.
* Track record of collaborating across sales, marketing, and engineering functions.
* Proficiency in strategic planning, execution, and effective communication at executive levels.
 
If you're ready to lead with passion and drive Trade Me Property to new heights, apply now and be part of our dynamic team shaping the future of property in New Zealand!
 
We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.       
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.


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