Description

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success. 

We're seeking a strategic, execution-focused Promotional Lead to drive ecommerce promotional strategy and site execution. This role owns demand-driving promotions across site and channels, translating business goals into experiences that increase traffic, conversion, and revenue. You'll leverage performance insights, identify winning tactics, and monitor competitive trends to fuel growth.

What You’ll Do:

• Own promotional strategy, calendar, and execution, aligning events to demand forecasts, revenue targets, and financial goals.
• Partner with Planning, Finance, Merchandising, Marketing, and Creative teams to develop and launch promotions across channels.
• Lead onsite promotional experiences including homepage, deal placements, navigation, and product sort strategies to maximize traffic, conversion, and revenue.
• Analyze promotional performance, maintain historical insights, and identify scalable tactics to improve future results.
• Drive testing and optimization through A/B experiments, new promotional mechanics, and emerging onsite capabilities.
• Serve as the promotional subject matter expert, ensuring consistent messaging, effective execution, and cross-functional alignment.
• Monitor competitive activity, industry trends, and customer behavior to inform strategy and uncover growth opportunities.

What You’ll Need:

• 4+ years of experience in site merchandising, ecommerce, promotional strategy, or digital marketing (retail/apparel preferred)
• Strong analytical skills with experience leveraging web analytics and performance data to drive business decisions
• Experience managing promotional calendars and cross-functional initiatives in a fast-paced environment
• Familiarity with CMS platforms, site merchandising tools, sorting strategies, and ecommerce best practices
• Proficiency with analytics and reporting tools such as Google Analytics, Looker, Excel, and Google Sheets
• Experience with A/B testing, experimentation, and conversion optimization
• Knowledge of paid media, CRM, social marketing, and omnichannel customer journeys
• Strong communication, presentation, project management, and stakeholder management skills
• Experience conducting competitive analysis and identifying market trends and opportunities

• A culture where people are accepted and encouraged to be who they are.
• Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
• Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
• Generous 50% employee discount and access to employee-only sales.
• Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
• Tuition reimbursement program
• Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
• Discounts on cell phones, and computer purchases, entertainment tickets and more.
• Pet insurance for your fur babies.
• Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
• You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.