Description

• Own the overall 2026 Casting Call program and serve as the main point of contact for all related questions, updates, timelines, deliverables, and next steps.
• Serve as the cross-functional lead across key internal teams, including Email, Site, Paid Media, Creative, Social, Events, Influencer, PR, Stores, Analytics, Legal, Production, and Leadership.
• Help maintain a clear source of truth for the program, including timelines, budgets, vendor contacts, creative needs, reporting, legal documents, event plans, and leadership updates.
• Coordinate meeting agendas, recaps, status updates, action items, and follow-ups to keep all teams aligned and accountable.
• Identify potential risks, timeline delays, budget concerns, operational gaps, or
• cross-functional blockers and proactively escalate with recommended solutions.
• Manage a substantial budget, including internal spend, vendor spend, event costs, production costs, agency fees, and any additional program expenses.
• Partner closely with Legal on all Casting Call related needs, including rules, terms and conditions, winner agreements, event requirements, partner/vendor contracts, approvals, and compliance needs.
• Manage data collection across internal teams and ensure reporting is organized, accurate, and shared with key stakeholders throughout the program.
• Partner with Stores and Field teams to support in-store Casting Call events, ensuring stores have the necessary information, timelines, materials, staffing details, signage, talking points, and event readiness plans.
• Manage external vendors and agency partners, including experiential agencies, PR agencies, production partners, software vendors, and any additional third-party support.
• Own or support the relationship with technical vendors and platforms, including event software, application platforms, registration tools, or other systems needed to execute the program.
• Ensure all creative assets, copy, event materials, site needs, email needs, paid media assets, social assets, and PR materials are routed, approved, and delivered to the correct teams on time.
• Support event execution across all Casting Call touchpoints, including in-store events, community events, finalist/winner moments, photo/video production, PR moments, and post-event reporting.
• Prepare executive-ready updates, recap documents, performance summaries, and key learnings throughout the program.

• 3-6+ years of experience in project management, brand marketing, events, integrated marketing, retail marketing, or a related role.
• Strong understanding of integrated marketing channels, including email, site, paid media, social, PR, influencer, creative, events, and retail/store operations.
• Experience managing external agencies, vendors, budgets, timelines, and complex deliverables.
• Strong organizational skills with the ability to manage multiple workstreams, stakeholders, and deadlines at once.
• Comfortable working with legal, analytics, creative, production, store operations, and executive stakeholders.
• Strong communication skills, including the ability to clearly recap meetings, assign next steps, follow up with teams, and keep projects moving.
• Comfortable learning and managing technical platforms or vendor systems, including event software, application platforms, registration tools, or project management systems.
• Ability to stay calm under pressure and problem-solve quickly when priorities, timelines, or event needs shift.
• Retail, fashion, beauty, events, influencer marketing, PR, or experiential marketing experience preferred.