Director, Performance Marketing

Internet/E-Commerce City of Industry, California


The Director, Performance Marketing will be a key leader in the Torrid Marketing and E-commerce organization, overseeing all performance marketing programs, including but not limited to: SEM/SEO, Display, Affiliate, CSE, Paid Social Media, and Direct Mail.  Accountability for delivering against aggressive traffic, conversion, revenue, and margin goals.  You'll draw upon a deep understanding of direct and digital marketing and e-commerce principles to drive growth both online and in stores.  You'll have a data-driven analytical mindset, and will leverage data to derive insights and develop strategy while managing a team of performance marketing professionals and 3rd party partners.

What You'll Do: 

  • Build, plan and implement overall performance marketing strategy with accountability for driving traffic, conversion, and revenue for and Torrid retail
  • Execute tactical marketing plans in close coordination with broader business in order to maximize performance against identified key performance indicators
  • Manage programs to agreed upon budgeted spend and performance targets; consistently communicate status of performance marketing performance to the broader organization
  • Constantly analyzes program and site performance to identify opportunities for incremental growth and improvement
  • Employs test and learn techniques to optimize the performance of key programs
  • Reports on program performance/status to marketing and company executives
  • Partners with e-commerce merchandising to identify key enhancements and improvements for the website.
  • Own full lifecycle of vendor relationships with key performance marketing partners, from initial selection thru onboarding and ongoing operations
  • Leverage CRM data and sophisticated targeting to reach target audiences
  • Hires, develops and manages a team of performance marketing professionals

What You'll Need: 

  • Bachelor’s degree (MBA preferred) or equivalent experience
  • 10+ years’ experience with performance marketing, preferably for a best in class multi-channel retailer
  • 7+ years marketing program ownership
  • Experience launching new marketing channels/initiatives from the ground up
  • Strong knowledge of the e-commerce technology landscape – deep industry knowledge and industry contacts
  • Self-starter with a high degree of analytic curiosity – ability to turn results/data into actionable recommendations
  • Excellent organization skills, with the ability to perform multiple tasks in a fast-paced environment and consistently meet deadlines with accurate and detailed results
  • Excellent communication skills and ability to interact effectively from the executive level through to end users and technical resources
  • Collaborative team player able to effectively build consensus around program vision, and drive initiatives to completion through partnership with a diversity of constituents

What You'll Get: 
  • Our open floor plan allows for a creative, collaborative and fun environment.
  • A competitive benefits package including medical, dental, vision, 401k and paid time off.
  • Additional perks to consider are generous employee discount, access to employee-only sales, café, masseuse, gym, fitness and yoga classes, basketball court, and more.

Our company participates in E-Verify. E-Verify is a program that electronically confirms a candidate’s eligibility to work in the United States after completing the Employment Eligibility Verification (Form I-9). The information provided on the Form I-9 is compared to the records contained in the Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.

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