VP, Integrated Marketing - REMOTE

Marketing City of Industry, California


Description

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.

The VP of Integrated Marketing will lead the growth of our marketing channels by determining the best channel to tell our stories and create meaningful relationships with customers that transcend “transactions” to build Torrid community, and long-term brand and customer engagement.  The VP of Integrated Marketing will also have a keen focus on key business metrics including customer acquisition and retention, revenue, profit, store and online traffic, website conversion and store conversion.

What You’ll Do:

  • Drive engagement with storytelling content that will guide and shape brand reputation and narrative
  • Oversee the vision, strategy, tactics and day-to-day management of our online and offline marketing channels focused on driving both in-store and online traffic and revenue: TV, Online, Video, Paid search, SEM, SEO, Paid Social, Affiliate marketing, Display Product Listing Ads, Email, SMS and Direct Mail.
  • Lead innovation and advancement of the overall integrated marketing agenda through the development and execution of a multi-year roadmap
  • Leverage a strong retail background and instill a retail calendar based approach to planning while ensuring omni-channel optimization of our marketing spend
  • Leverage CRM data and performance analytics to accelerate improvements in overall marketing efficiency and customer acquisition
  • Work with the larger marketing team supporting the execution of omni-channel programs targeted to specific consumer segments and based on individual customer behaviors
  • Develop a digital CRM strategy and test and learn tactics to drive ongoing channel efficiencies and improved revenue performance in addition to further informing consumer lifecycle messaging tactics
  • Build, develop and retain a world-class Integrated Marketing team by optimizing the organizational structure (including defining the appropriate set of 3rd party partner relationships), creating learning and development opportunities that drive engagement and career growth and recognizing talent and great performance. 

What You’ll Need:

  • 10+ years of progressive digital and brand marketing experience
  • Expertise in retail; ideally at a large omni-channel retailer
  • Able to translate trends into brand right business opportunities.
  • Strong leadership and consensus building skills, with willingness to continually embrace personal and professional development.
  • Demonstrated ability to lead a team of highly capable leaders as well as drive work across cross-functional teams
  • Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.
  • Strong relationship builder both within the organization and with external partners.
  • Comfortable working with ambiguity and change.
  • Bachelor’s degree in Marketing, Communications or another related field or equivalent experience.

What You’ll Get:

  • A culture where people are accepted and encouraged to be who they are.
  • Our open floor plan allows for a creative, collaborative and fun environment.
  • Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
  • Comprehensive wellness package including, medical, dental, vision, FSA and on-site, chiropractic and massage therapy services as well as fitness and yoga classes.
  • Generous 50% employee discount and access to employee-only sales.
  • Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
  • Child Care Discount at participating locations.
  • Tuition reimbursement program
  • Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
  • On-site gym, basketball court and car wash service. Commuter benefits. Discounts on cell phones, and computer purchases, entertainment tickets and more.
  • Pet insurance for your fur babies.
  • Work and learn alongside industry leading executives while making huge strides in impacting the lives of women.
  • You’ll be challenged and grow. Opportunity for upward mobility available at all levels of the organization. 
Salary range: 220-280K DOE

We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected statusIf you are unable or limited in your ability to use or access www.torridcareers.com you can request reasonable accommodations by sending an email to [email protected]. Only messages left for this purpose will be returned. Our company participates in E-VerifyIf the links below do not work, please copy and paste the following URLs in a new browser window:

E-Verify Poster: 
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Eligibility to Work Poster (English): https://www.e-verify.gov/sites/default/files/IER_RightToWorkPoster.pdf
Eligibility to Work Poster (Spanish): https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf
California Consumer Privacy Act Applicant Notice (CCPA): https://careers.jobvite.com/torrid/Applicant-CCPA-Notice.pdf
EEO Poster: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf


Our company participates in E-Verify. E-Verify is a program that electronically confirms a candidate’s eligibility to work in the United States after completing the Employment Eligibility Verification (Form I-9). The information provided on the Form I-9 is compared to the records contained in the Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.

E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Eligibility to Work Poster (English): https://www.e-verify.gov/sites/default/files/IER_RightToWorkPoster.pdf
Eligibility to Work Poster (Spanish): https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf
California Consumer Privacy Act Applicant Notice (CCPA): https://careers.jobvite.com/torrid/Applicant-CCPA-Notice.pdf
EEO Poster: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf