Director of Strategy & Marketing
Description
DIRECTOR OF STRATEGY & MARKETING
Job Title: Director of Strategy & Marketing
Group/Team: Strategy
Reports to: President & Founder
Location: Remote
Employment Type: Full-time, Exempt, Salaried
Travel Requirements: 30%, passport required
WHO WE ARE
MAS creates bold experiences for brands that make audiences feel something MORE.
We are an award-winning experiential agency driven by people who care deeply about the work and the impact it creates. We design immersive environments, live moments, and digitally integrated experiences that challenge brands to move beyond the expected. Our culture is rooted in curiosity, conviction, and a willingness to take the right risks. We believe the most powerful experiences resonate emotionally and deliver measurable business results.
THE ROLE
At MAS, strategy is where emotion begins.
We are seeking a Director of Strategy & Marketing who sits at the intersection of culture, creativity, and impact. This is a senior leadership role responsible for shaping how we think, how we position ourselves, and how we prove the value of experiences. You will lead the strategic backbone of client work while defining how MAS positions itself in the industry. You will transform insight into direction and ensure our ideas are grounded in rigor and accountable to outcomes. This role requires both imagination and discipline. Someone who can decode cultural shifts, synthesize complexity quickly, and articulate strategy with thoughtful clarity to stakeholders.
WHAT YOU WILL LEAD
1. Creative Strategy - You will anchor the thinking that drives our work
1. Creative Strategy - You will anchor the thinking that drives our work
- Lead and mentor a team of Creative Strategists, aligning talent to client challenges while investing in long-term growth.
- Establish strategic frameworks that ensure every idea ladders directly to business objectives.
- Analyze brand ecosystems, competitive landscapes, audiences, and cultural dynamics to uncover differentiated insights.
- Translate complex business goals into focused, actionable briefs.
- Partner closely with Creative, Production, and Account teams to embed strategy from concept through execution.
2. MAS Marketing - You will define how MAS tells its own story
- Own and lead the agency’s marketing strategy, sharpening MAS’s positioning and point of view.
- Influence the evolution of MAS’s brand identity, voice, and strategic narrative as the agency grows.
- Direct social strategists and designers to ensure a cohesive, differentiated presence across channels.
- Partner with New Business to align marketing initiatives with priority growth sectors.
- Oversee the social content calendar.
- Lead awards strategy, thought leadership, and speaking opportunities to strengthen agency authority and visibility.
3. Measurement & Impact - You will elevate how experience success is defined and demonstrated
- Architect measurement frameworks that evaluate impact across pre-event, live, and post-event phases.
- Establish systems to capture meaningful data within immersive, temporary environments.
- Translate performance metrics into actionable insights that inform future strategy.
- Strengthen how MAS articulates ROI, reinforcing our role as an accountable partner.
4. Leadership & Client Excellence - You will serve as a senior voice inside and outside the agency
- Act as strategic lead on priority accounts, guiding cross-functional teams with clarity and direction.
- Present strategic narratives with confidence and precision to client stakeholders.
- Collaborate with fellow Directors to strengthen cross-departmental alignment, workflows, and shared standards of excellence.
- Foster a culture of rigor, curiosity, and collaboration across the strategy team and broader agency.
- Mentor, inspire, and energize your team and strengthen the department over time by codifying best practices.
WHAT YOU BRING TO THE TABLE
Experience
- 8+ years in strategy or marketing within an agency or brand environment, across B2B and B2C.
- Expertise in translating global and industry trends into actionable experiential strategies.
- Demonstrated ability to ideate across physical to digital experiences.
- Strong client-facing experience with the ability to influence senior stakeholders.
- Proven experience developing data tracking and measurement frameworks specific to experiential marketing, including pre-event engagement, real-time activation insights, and post-event content strategies.
- Experience developing integrated marketing plans across channels.
Capabilities
- Ability to balance big-picture thinking with meticulous attention to detail.
- Exceptional storytelling skills, with the ability to synthesize complex information into concise, persuasive narratives.
- Strong visual communication skills that bring strategy to life in compelling presentations.
- Fluency with AI tools for research and creative development.
- Deep curiosity about culture, consumer behavior, and emerging platforms.
Working Style
- Proactive and comfortable navigating ambiguity in fast-paced environments.
- Highly organized with the ability to manage multiple projects, shifting deadlines, and pivots.
- Equally effective working collaboratively and independently.
WHAT YOU CAN EXPECT IN RETURN
- Full-time position
- Opportunities for growth and development
- Health & Dental Insurance (choice of plans)
- 100% Employer-paid short-term disability and life insurance
- Opportunity to elect additional life insurance and LTD insurance at employee expense
- Paid parental leave
- Opportunity to contribute pre-tax dollars to flexible spending accounts
- 401(K) with employer match
- Flexibility in work schedules
- Generous time off
HOW WE’LL TAKE CARE OF YOU
Our job titles may span more than one career level. The starting salary for this role is between $150k-$200k. Our salary ranges are based on third-party national average market compensation analysis. The actual salary is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The salary range is subject to change and may be modified in the future.
NOT SURE IF YOU SHOULD APPLY?
Studies show that those identifying as under-represented individuals might have talked themselves out of applying at this point. Don’t worry about checking every single box. At MAS, we are dedicated to building a diverse, inclusive, and authentic team – so if you’re excited about this role, but your past experience doesn’t align perfectly with every single qualification in this job description, we encourage you to apply anyway. You may just be the right candidate for this role or we may have other roles that better align with your skillset.
PHYSICAL REQUIREMENTS
Individuals will be required to sit for the majority of the day and may be required to stand as needed. May require ability to ambulate primarily on a level surface for periodic periods throughout the day. Individuals may be required to travel via airplane, train, taxi, car and/or other means of transportation, as needed.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
OTHER DUTIES AND ACKNOWLEDGEMENT
The above-noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of his/her position. Duties, responsibilities, and activities may change at any time with or without notice. This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.
Opus Agency does not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided based on qualifications, merit, and business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
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