Associate, Connections Planning

Connections Planning New York, New York


Description

Position at Havas Media

MAIN RESPONSIBILITIES

  • Work closely with Connections Planner, participate in the development of and management of cross channel media plans.
  • Liaise between Investment teams to ensure plans are on schedule and elements are completed.
  • Assist in development of cross channel media plans that specify which channels to use to effectively reach the target audience.
  • Prepare and update media flowcharts, assist in the media buying process through the creation of media authorization forms and media buy specs.
  • Participate in brainstorming sessions.
  • Assist with tracking media expenditures to ensure agency and client budget compliance.
  • Compile and analyzes secondary research.
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes.
  • Work with Connections Planner and Manager to craft RFPs and briefs for activation teams.
  • Collaborate with client-focused teams.
  • Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information.
  • Monitor cultural and social trends that affect a client’s business.

KEY COMPETENCIES

  • Bachelor’s Degree is preferred.
  • Previous Internship experience in Advertising, Marketing or Communications Planning.
  • Excellent verbal and written communication skills for frequent contact with the Communication Strategy and Investments teams.
  • Strong quantitative and analytical skills.
  • Significant organizational, presentation and interpersonal skills.
  • Detail-oriented with exceptional critical thinking and problem-solving abilities.
  • Effective time management skills with an ability to multitask and prioritize.
  • Strong computer skills (Microsoft Word, Excel, and PowerPoint).
  • Basic understanding of the media planning function.
  • Math acumen.
  • Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills.
  • Knowledge of MRI/Simmons, Mintel, ComScore is a plus but not require.