Programmatic Specialist

Programmatic Miami, Florida


Description

Position at Havas Media

 

In collaboration with Senior Traders, the Programmatic Trader is responsible for the delivery of media trading for a portfolio of clients and to the development and implementation of consulting services.

S/He is responsible for overseeing programmatic campaigns, the customer satisfaction and the ability to take advantage of the offer Affiperf for the success of their strategic objectives.

S/He leads programmatic campaigns and develops his programmatic activities (expertise, guidelines from the global team, trainings, etc.).

Main Responsibilities:

  • Campaign optimization
    • Daily campaign pacing adjustments to deliver campaign budgets and ordered units
    • Daily campaign optimisation using BI (Business Intelligence) tools and excel based data analysis.
    • Weekly analysis of top performing domains
    • Weekly update of Affiperf blacklists based on brand safety tools.
    • Minimum weekly analysis of 3rd party statistics

 

  • Reporting
    • Daily reporting updates for Senior Traders
    • Weekly reports to agency partners
    • Weekly report of management statistics for their campaigns (performance, pacing etc.)
    • Ad hoc reporting requested by senior traders
    • Familiarity with MetaDSP platform and all Affiperf major trading platforms
  • Career Development
    • Develop an understating of A/B and split testing methodologies
    • Deploy testing methodologies on campaigns under the direction of Senior Traders
    • Actively take part in new product testing and implementation; proactively feedback to Senior Traders and local head.
    • Develop an understanding of the wider programmatic ecosystem and the modern media agency

Education Requirement: 

Master’s degree in Marketing, Communications or in an analytical or quantitative discipline.

Key Competencies:

  • 2+ year of experience in media trading
  • Good knowledge of digital advertising landscape
  • Understanding of the operational process of running media trading operations
  • Highly numerate and comfortable with data processing and interpretation
  • Interested in technology and motivated to learn more about new technology developments
  • Analytical skills
  • A keen problem solver
  • An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
  • Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
  • Excellent organizational, project management skills with the ability to work under tight timelines
  • Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
  • Good attention to detail and process oriented
  • Strong work ethic, self-motivated and able to take initiative