Performance Media Specialist

Ecselis New York, New York


Description

Position at Havas Media

Our New York Performance Media is looking for a Specialist to join their team and focus on Paid Search.

The role will primarily be to lead the team in the analysis, optimization and management of client accounts.

  • Act as the day to day client contact for your performance media accounts
  • You are pivotal to providing data to help the team derive insight and to monitor performance.
  • You are expected to proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyse campaign to boost performance.
  • You may be responsible for independently managing smaller, less demanding clients

 

Main Responsibilities

Campaign Management

  • Keyword performance and ad copy development
  • Set-up/ management of campaigns across Google & Bing & Yahoo! with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements
  • Understanding of additional vendors that could provide value to clients
  • Oversee daily spend in line with targets and monthly budgets
  • Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
  • Work closely with Analysts to own new testing and optimizations ideas to drive campaign performance
  • Support and develop strategy for clients
  • Support with account and campaign forecasts
  • QA deliverables

Bid Management & Optimization

  • Manual bid optimization
  • Utilizing bid management tools such as Kenshoo, DS3 and Marin to optimize accounts according to client targets
  • Budget management – ensuring budgets are correctly optimized and managed according to forecast and/ or plans
  • Ad optimization: analysis and new ad creation, with regular a/b testing
  • Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients

Reporting

  • Create and ensure accurate reporting to account/client specifications & KPI’s
  • Monitor & analyze performance media data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance
  • Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization
  • Ensure client accounts are maintaining performance against targets/objectives
  • Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis
  • Present performance updates to clients on a regular and ad hoc basis

Admin

  • Accurate and timely billings and reconciliation

Other

  • Proactively reach out to colleagues to provide support on other clients
  • Continually seek out areas to continue learning and developing your skill set