Account Executive, Lifestyle

Account Management / Client Services New York, New York


Description

Position at Havas

 

Account Executive - Lifestyle

Havas Formula, an award-winning national public relations agency is looking for an Account Executive in our NY office to support our Lifestyle division.  

We are looking for a bright, curious rising PR star with a passion to create best-in-class campaigns for coveted brands, has a natural passion for lifestyle brands and strong relationships with both media and influencers across a number of verticals.

We're looking for someone who has at least 3 years of broad PR or brand-building experience, ideally with food/bev and lifestyle brands, and joins with a strong understanding of what it takes to craft a great story.

The AE fosters media relationships to ensure client coverage and acts as creative contributor on accounts. Typically, the AE will support 5-7 accounts.  

RESPONSIBILITIES

 

Media | Influencer Relations

  • Secures
    • 15-20 media placements per month, with 50% in top-tier media outlets)
    • 1 placement per month for each assigned vertical category per client
    • 1 non-digital hit per month
    • 2-3 tier 1 national business placements per quarter
  • Develops 1 new creative pitch per client per month that helps garner press coverage for the client
  • Tracks and provides competitive information to client with insight, POV or implication industry/competitive news has on the business/category
  • Monitors headlines to track trends and identify opportunities for clients
  • Supports development of and executes influencer campaigns/outreach
  • Staffs media interviews with clients, provides feedback and conducts follow-ups with reporters
  • Researches client speaking opportunities, industry awards, as we as providing competitor analysis on a regular basis

 

Account Management

  • Maintains contact with all clients; may serve as point person/day-to-day contact on some accounts
  • Supports account lead and may act as point person for weekly/bi-weekly client conference calls
  • Attends client meetings, brainstorms, and planning sessions, as needed
  • Regularly shares proactive ideas to take to the client
  • Contributes to sections of monthly, quarterly and annual client recaps

 

Writing | Editing

  • Drafts or writes bylined articles, creative briefs, award and speaking submissions as needed
  • Drafts press releases, creative pitches, event/launch strategy docs, and other client communications
  • Drafts client ready emails (may be reviewed by senior team member prior to distributing to client)
  • May assist senior team members with editing client materials written by AAEs and below 

 

Junior Staff | Mentoring

  • Manages division intern program, including interviewing, recommendations for hiring and firing, mid-point reviews and day-to-day supervision
  • Provides junior staff with guidance and serves as a mentor, problem solver and go-between for senior staff
  • Ensures assignments (reports, media lists, placement emails, etc.) are accurate before passing on to account leads for final review/approval
  • Oversees junior staff research projects (speaking opportunities, comp analysis, event venues, etc.)
  • Delegates tasks to junior team members

 

QUALIFICATIONS

Education: Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)

Experience: 3 years of PR or journalism experience, mid-size or large agency preferred. Experience working on food, lifestyle, and/or beauty brands.

Skills & Abilities Required: Understands evolution of PR in the digital world. Ability to understand client brand category and landscape in order to deliver creative ideas that resonate with target audiences. Has experience in influencer marketing and social media. Strong storyteller with the ability to articulate brand narrative. Must be self-motivated, collaborative and results driven. Solid presentation skills and willingness to grow with the support of senior-level support.

 

Good leadership qualities and proven ability to lead by example. Possesses motivational capabilities in a highly pressurized environment. Is appropriate, approachable and fair, and creates valued relationships with both staff and clients alike. Strong analytical and problem-solving skills. Can meet tight deadlines and has an exceptional eye for details.

 

Strong writing (AP style), editing, listening and verbal communications skills. Resourceful and solutions focused. Capable of multitasking, prioritizing and organizing. Effectively manages time and follow up, with a knack for proactive communication within team and client comms. Proficiency in Microsoft Office applications and use/development of media databases.