Paid Performance (PPC) Executive
Reporting To: Paid Performance Manager
We are Havas UK. Our mission is to create meaningful connections between people and brands to drive business success with one vision, one voice and one P&L. Havas is the only truly integrated marketing and communications company in the UK.
A multi-disciplinary offering, all united under one leadership, all in one building. Advertising, media, data and technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.
Clients can select one, some, or all of these services depending on their needs, via one Havas business lead.
We build teams around clients’ needs, not our agenda. Collaborating for our clients and with our clients, to get to better. This is a more streamlined, faster, more effective and more cost-efficient way to make a meaningful difference to our clients’ business and the lives of the people we work with.
Ecselis is the specialist digital media performance division of Havas, with over 350 specialists across 38 markets. We are responsible for managing UK and International paid search, SEO, acquisition and performance display advertising for 50+ unique clients, each with often complex and individual requirements. Offering extensive expertise and rich actionable insight, we help brands understand and navigate the complex performance marketing world, delivering simplicity across owned, earned, shared and paid performance channels.
As an integrated and agile unit, Ecselis provides multi-channel solutions and flexible bespoke models to drive business level performance. What makes us stand out is our ability to offer the agility of a specialist agency powered by the strength of a major media group, bringing together media, technology, creative and data.
The Role and O2:
The Paid Performance Executive will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of O2’s Paid Search campaigns. Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for our clients.
With over 25 million subscribers, O2 is the second-largest mobile network operator in the United Kingdom. They are the largest spending client across the Havas Media UK network and as a result of our work, were named the tenth most awarded brand globally in WARC’s Media 100 rankings in 2019. On O2, you can expect to work across Handsets and Sim contracts campaigns, as well as supporting high profile artists at their O2 academies and The O2. On Team O2, you are provided the perfect combination of performance and brand campaign exposure, showing how brands can build short- and long-term growth in order to satisfy business outcomes and KPIs.
Managing a portfolio of paid search accounts across various search engines, including Google and Bing.
Having a clear understanding of best practice account structure.
Managing daily spend through manual, automated and machine learning led bid optimisation, in-line with targets and monthly budgets.
Monitoring and analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions.
Developing a rich understanding of consumer search behaviour for particular clients and verticals and conducting keyword research across the consumer journey.
Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
Ad copy creation, development, testing, optimisation, automation and personalisation.
Improving quality score across paid search campaigns through keyword, copy and landing page relevance optimisation.
Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc.
Implementing tracking requirements across paid performance campaigns.
Supporting in the development of strategy, forecasting and testing plans for clients.
Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions.
If necessary, be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required.
Keeping up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge.
Ensuring accurate reporting based on client specifications and KPI’s.
Presenting performance updates to clients and internal teams on a regular basis.
Delivering work within deadlines and within scope.
Logging time accurately and regularly via the company time management platform.
Overseeing accurate and timely billings and reconciliation.
Providing diligent, consistent attention to the management of administrative aspects of the job.
Maintaining an in-depth understanding of company technology, products, and services
Who we’re looking for:
Proficiency in MS PowerPoint, Word, and Excel.
Experience on Google Shopping campaigns
Previous experience in paid search or affiliate marketing.
Knowledge of industry tools and technologies.
Interest in and understanding of digital media.
Good numeracy skills with strong knowledge/ experience of MS Excel.
Excellent time-management skills and the ability to prioritise work load.
Ability to work under pressure.
Fastidious attention to detail
A strong written and verbal communicator with gravitas and confidence.
Excellent people skills and partnership management abilities.
A high energy, positive, can-do person who is always looking for ways to improve what we do.
Someone who can make things happen and likes to be accountable.
A hunger to learn.