Senior Analyst, Insights and Data Strategy

Insights & Data Strategy New York, New York


Description

Position at Havas Media

Our NY Based Insights team is looking to add a Specialist to their team, bringing 2-4 years of experience a passion for data and curiosity.

Within Havas Media, Insights Specialists support senior members of the Insights team along with client account teams to develop in-depth category, competitive, and consumer knowledge for clients to help solve their business needs. Specialists are involved in the day-to-day research of client accounts and new business deliverables by contributing to the process of data collection and analysis. Specialists are expected to become adept at working with multiple data sources and summarizing trends into client deliverables. This role would report directly to an Insights Supervisor and can be introduced to various areas within the team. This role also includes mentorship to junior members of the Insights team (Associates and Analysts).

Main Responsibilities

  • Provide research support to the Insights team in the form of data retrieval, interpretation, and analysis
  • Utilize and cross train on a variety of research tools to support the team
  • Assist in client and new business research requests by analyzing data and distilling key insights
  • Keep abreast of new advances in applicable markets, across our client industries, consumer segments, and advertising industry tools and resources
  • Contribute to the development and publication of thought leadership pieces that provide internal and external clients with a POV on the media landscape

 

Key Competencies

  • Naturally inquisitive or strong research capability
  • Experience telling data-driven business stories with actionable implications for clients or business partners
  • Excellent verbal and written communication skills
  • Self motivated, with the ability to multi-task and work well under tight deadlines
  • Detail oriented, with excellent organizational skills
  • Demonstrated ability to multi-task across multiple clients and/or workstreams
  • Ability to collaborate with others
  • Prior work experience in a similar or related field and/or familiarity in analyzing and storytelling with various types of data (quantitative, qualitative, structured, unstructured, first party, third party, etc.)
  • Proficiency with MS Office (Word, Excel, Powerpoint, Access)
  • Experience in leveraging one or more of the following tools and data sources: MRI, Simmons, IPSOS, MARS, Scarborough, T*Views, Kantar StrADegy, SimilarWeb, Brandwatch (or other social listening platform), nPower, or comScore
  • Knowledge of the following: third party research, Mintel, Forrester, eMarketer, TrendWatching, IconoCulture, WARC, and eMarketer
  • Experience in media planning and/or with CPG a plus, but not required