Senior Digital Analyst
Generate regular reporting for clients on performance and deliver insights that guide the business and drive change
Detail tags for web and mobile app developers and use tools to understand quality of data collection
Assist in implementing analytics using Tag Management Systems (Google Tag Manager, Adobe Dynamic Tag Manager, etc.)
Generate and maintain documentation for implementation projects, process and tools.
Work with raw data and transform it into the format required for analysis and data modeling, Machine Learning, proactive data mining
Build interactive dashboard and visualizations using Tableau, Data Studio, DOMO, etc.
3+ years of experience in digital reporting and analytics
Strong mathematical or statistical background
Expert knowledge of digital analytics tools and implementation best practices (e.g. Google Analytics, Adobe Analytics, etc.)
Experience in using Analytics Implementation tools (i.e. Adobe Dynamic Tag Manager, Tealium, Google Tag Manager or similar)
Experience in using Visual Analytics tools, such as Tableau, Data Studio, and proven record of building interactive reports, complex dashboards for different audiences, creating calculated KPIs or metrics by writing complex formulas
Expert use of Microsoft Office (Excel, Word and PowerPoint) and Keynote
High level of attention to detail and excellent follow-up skills
Self-starter with the ability to work independently with only general guidance.
Team player with high energy and demonstrated initiative.
Ability to QA analytics implementation to understand quality of data collection
Knowledge of SQL to write complex, highly-optimized queries across large volumes of data, R or Python a plus
Experience in conducting SEO technical audits and providing recommmedations as they relate to SEO
Exposure to multivariate, A/B, and optimization testing methods a plus
Experience with digital advertising tools and methodologies (DoubleClick, Facebook, Google Ads)
Interest in new data trends, such as Machine Learning and Artificial intelligence
Havas Group is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group now employs 20, 000 people in over 100 countries, and is one of the world’s largest global communications groups. The agency is built on an integrated structure, including 45 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof to best meet our clients’ needs. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media, and innovation.