Retail Search Specialist
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
We’re looking for a Retail Search Specialist to work remotely from a ET or CT-based US location and help us maintain and evolve our leadership position in the growing Commerce Media space.
PRIMARY RESPONSIBILITIES:
We’re looking for a Retail Search Specialist to work remotely from a ET or CT-based US location and help us maintain and evolve our leadership position in the growing Commerce Media space.
PRIMARY RESPONSIBILITIES:
- Learn to build and flawlessly execute best-in-class retail media campaigns across search with a goal of transitioning to full ownership once trained
- Own hands-to-keyboard set-up, management, optimization and reporting of retail search
- Develop and collaborate on keyword, ad group, audience and targeting strategy
- Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
- Have a strong understanding of campaign set-up, performance and reporting structure.
- In conjunction with Manager, draft insights explaining campaign results with actionable next steps towards improvements
- Reports to Director Retail Search. No immediate direct reports.
SKILLS NEEDED:
- Must have some hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform
- Real-time bidding expertise with proactive campaign monitoring
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Google Ads Paid Search (SEM) or similar experience is a plus, but not required.
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
- Ambitious self-starter who takes ownership of and great pride in his/her work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Creative and strategic thinker who gets excited about taking on and solving complex challenges.
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
- Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
- Experience in Excel is preferred (Pivot Tables, Vlookups, etc)
- Google Suite Experience is a plus (Google Sheets, Docs, Slides)
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bona fide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for the role is $55,000 - $65,000 per year.
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