Commerce Media Manager- Amazon
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
We’re looking for a Manager, Commerce Media- Amazon to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within the assigned retailers' omnichannel media ecosystem to design world-class shopper media strategies that drive conversion and ROI for our clients. Retail Media Network experience is required with Amazon Advertising experience. Candidates must reside in a commutable distance to The Mars Agency's hub location in New York.
We’re looking for a Manager, Commerce Media- Amazon to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within the assigned retailers' omnichannel media ecosystem to design world-class shopper media strategies that drive conversion and ROI for our clients. Retail Media Network experience is required with Amazon Advertising experience. Candidates must reside in a commutable distance to The Mars Agency's hub location in New York.
PRIMARY RESPONSIBILITIES:
- Develop insight-backed media strategies for the agency’s CPG clients across national and regional retailers using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
- Advise our Customer Development team on best practices for media strategy development, plan building, optimization and measurement
- Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
- Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
- Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clients
- Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
- Develop POVs for our clients on the value of different media vehicles as applied to assigned retailers
- Partner with Commerce Media Directors to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
- Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
- Help define and continuously improve our media strategy product and service offerings
SKILLSETS REQUIRED:
- Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
- Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
- Strong existing relationships with key personnel at national or regional retailers and/or key vendors is a plus, but not required
- Ambitious self-starter who takes ownership of and great pride in his/her work
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
- Creative and strategic thinker who gets excited about taking on and solving complex challenges
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
- Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
- Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
- Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $80,000 - $100,000, commensurate with experience and location.
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