Programmatic Specialist
Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.
We're seeking an Ad Ops Specialist. The Ad Ops Specialist is responsible for tagging and supporting activation of digital media campaigns. The candidate must oversee detailed elements of the campaign, including tracking metrics, identifying any issues that may be negatively impacting performance, and adjusting. The Ad Ops Specialist will further oversee multiple specialized areas, including verification tag management and reporting, maintaining a tagging spec library, and staying current on the ever-changing retailer tagging requirements. This individual must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting.
The Programmatic Specialist will execute hands on keyboard DSP buys and campaign management for the agency's largest accounts. This individual will be responsible to execute high-performing, efficient, margin-conscious and error-free digital ad campaigns end-to-end. The candidate will be responsible to foster relationships across department and develop strategic buying solutions that
align with business needs.
The Programmatic Specialist will report to the Vice President, Retail Media & Data Strategy. The candidate will also work in lockstep with the AdTech Team and and collaborate with the Media and Client Leadership teams.
LEADERSHIP
- Establish a culture of excellence and quality output
- Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
- Embrace MU entrepreneurial vision and commitment to a positive work environment
ACCOUNTABILITIES
- Manage client Programmatic media campaigns, inclusive of DSP strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
- Develop strategies across all HOK solutions to achieve campaign KPIs; Analyze campaign results and adjust strategy and budgets accordingly
- Programmatic subject matter expertise to inform opportunities for publisher buying types (PG vs. Direct), creative recommendations, ad format recommendations, etc.
- Evaluate media recommendations and clearly identify key media deliverables in terms of accountability and performance
- Regular communication with Media and Client Management teams on campaign health, reporting, and recommendations
SKILLS & EXPERIENCE
- 2+ years in a hands-on role managing Programmatic campaigns
- Experience with WMC DSS
- Advanced understanding of Programmatic Buying
- Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Yahoo, Meta.)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Easily handle multiple competing priority initiatives at once, delegating and escalating where needed
- A self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment
- Ability and track record of cultivating strong relationships both internally and externally
- Critical thinker with the ability to make decisions by considering the needs, capabilities, and impact across multiple business units and clients
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
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