eCommerce Web Analyst

Marketing & Design Remote, United States

About The Institutes

A not-for-profit organization located in beautiful Malvern, PA, The Institutes has been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empower risk and insurance professionals to help those in need. In 2022, The Institutes was named a Top Workplace by for the seventh time. We understand the importance of work-life balance and provide excellent benefits and a friendly and team-focused work environment to drive employee engagement.

E-Commerce Web Analyst

The E-Commerce Web Analyst is responsible for analyzing website data, user experiences, and purchase pathways to identify strategic insights and implement activities to increase customer conversions rates and improve website performance. They will be effective at translating insights from the data to create easily understood narratives for business stakeholders. The E-Commerce Analyst will also be responsible for proactively monitoring and reporting on KPIs, as well as identifying user experience enhancement opportunities for A/B testing and implementation. This role will work closely with our Enterprise Research department to gain more advanced insights as needed. The E-Commerce Analyst’s day-to-day responsibilities will require the individual to have working knowledge of conversion rate optimization (CRO), Google Analytics (specifically GA4), Google Data Studio, Google Tag Manager, heat mapping and UX tracking tools, and web content management systems (CMS).

Essential Responsibilities

  • Responsible for the core business’s eCommerce data and analytics insights.
  • Create a sustainable CRO process to identify customer friction points on the website for conversion into A/B testing opportunities.
  • Build an A/B testing process using tools like Google Optimize or Optimizely and work with E-Commerce Manager to implement best performing UX with IT.
  • Develop and deliver reports from web platforms and queries from databases that summarize insights for review by management to summarize campaign performance and help drive marketing and business unit decisions.
  • Partner with Director of eCommerce to create, maintain and optimize reporting and dashboards for E-Commerce performance KPIs.
  • Facilitate meetings to communicate data analysis findings to team members.
  • Work with Enterprise Research team to leverage business intelligence platform to visualize data to inform key Marketing stakeholders, experience with Tableau a plus.
  • Utilize Google Tag Manager to implement events and success measures.
  • Collaborate with IT colleagues to manage advanced analytics requests tied to web properties.
  • Monitor compliance standards on all website and related web properties with all laws and regulations.

Education & Experience

  • Bachelor’s degree required (focus on Marketing or Data Science a plus).
  • 3-5 years of experience in a data analytics role.
  • Working day-to-day with A/B testing platform, Google Analytics (GA4 preferred), Google Data Studio, Google Tag Manager, CRO processes, and heat mapping tools.
  • Working knowledge of business intelligences platforms.
  • Strong analytical skills.
  • Full understanding of customer experience (CX) and user experience (UX).
  • Experience working with third-party agencies.
  • Exceptional written, oral, and presentation communication abilities.

The Best Part? The Benefits!

To enforce the importance of work-life balance, employees enjoy excellent benefits, including:

  • 401(k) plan with company contribution up to 16%
  • Generous time off package that includes paid vacation, personal, sick and holidays
  • Paid maternity and parental leave
  • Tuition reimbursement
  • Medical, dental, vision and prescription coverage